Music Licensing 

After Musical.ly, Facebook music feature allows lip-sync of songs

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Move over Musical.ly! Now Facebook unveiled its first personalized features as part of licensing deals with music labels. With this, users will be able to lip-sync live to their favorite tunes.

Dubbed Lip Sync Live, the feature looks set to be a competitor to Musical.ly, the popular karaoke-inspired app that originated in China.

Under the new lip-sync function, Facebook users will be able to select hit songs to share on their live streams. As the music plays, those tuning in will see their friends sing, dance or do whatever else the music inspires them to do.

Facebook also said it would allow users to incorporate licensed music to accompany video posts, initially in select markets and eventually around the world.

Here’s what a user can do with the new feature:

  • Users can also post descriptions of lip-sync performances.
  • Viewers will also get a chance to click and follow the musician on Facebook.

“We’re looking forward to continuing to work with the music industry to create new ways for people to connect and express themselves through music across our family of apps,” Facebook said in an official statement.

“With Lip Sync Live, you can express yourself with music from a variety of genres in real time. So, whether you prefer songs like ‘Happier’ by Ed Sheeran or ‘God’s Plan’ by Drake, Lip Sync Live lets you bring friends and family into spontaneous musical moments,” Facebook’s press statement further added.

The new features come several months after the company sealed licensing agreements with the three major music label conglomerates.

The social networking giant had signed a licensing agreement with major record label Warner Music that will cover the music company’s recorded music and music publishing catalogs for use in social media.

French authors’ rights society Sacem had also signed a licensing deal with Facebook. In addition, the multi-year agreement also covers works from Wixen Music Publishing and Canadian society Socan.

The licensing agreements will help Facebook users include music more seamlessly.

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