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The 1st annual The India Brand Licensing Summit comes to a happy ending

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The first annual The India Brand Licensing Summit (#TIBLS) took place at the Grand Hyatt Mumbai on September 7th 2017.

The high-level executive conference and networking event was developed by Licensing Corner in association with Rooh Entertainment.

The event featured who’s who from the brand and retail space for a day full of insights and opportunity, exploring the driving factors and changing dynamics of the India Brand Licensing sector.

Founder, Editor and CEO of Rooh Entertainement, Rutika Malaviya welcomed the attendees of the Summit. In her brief address, Rutika spelt the importance of licensing and described how licensing had engulfed the business of licensing of brands, sports, characters, entertainment series, celebrities, art, music and artistes.

Soon after this, the event got off to a flying start. The first speaker of the day was Rohit Sobti of Brand Monk Licensing. He was followed by Safir Anand, director Anand and Anand and Sanjay Vakharia, director and COO, Spykar Lifestyles Pvt Ltd.

Each speaker took around 45 to 50 minutes to detail about their take on the licensing business in their respective businesses.

The period after the lunch break was very interesting with speakers like Vishal Khanna-founder, Party Kingdom, Manish Mandana- CEO of Mandana Retail venture (Being Human) talking at lengths about licensing.

Soon after this session, some entertainment stuff was provided by Adlabs Entertainment Ltd. that presented its cartoon characters from its theme park, Imagica. This was followed by a similar show presented by Viacom 18 Consumer Products that presented cartoon characters from its show Motu Patlu.

Soon after a tea-break Vishal Sinha, business head, Sanjeev Kapoor Brand explained to the audience the difference of Brand Licensing, Franchising and Brand endorsement.

At the end, the audience that consisted of Brands / IP owners, manufacturers, vendors, traders, OEM Specialists, retailers and personals from the advertising and licensing agencies seemed to be pleased having attended this informative summit.

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