Viacom International Media Networks Asia unit has signed a deal for a Nickelodeon indoor theme park in China.
The Mall of China attraction will include SpongeBob SquarePants, Dora the Explorer, the PAW Patrol gang, and the Teenage Mutant Ninja Turtles and other 29 attractions.
The park will co-develop with the Mall of China, Jiayuan Group, China Creation Group and Triple Five Group. The theme park will also include Asia’s first tilting drop tower and the TMNT launch coaster, which will be the highest, fastest and longest indoor roller-coaster in the world.
“Creating immersive on-the-ground consumer experiences remains an important part of our business. As we continue to grow the footprint of Nickelodeon theme parks, I am confident this will also open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market,” Viacom International Media Networks, Managing Director of Asia Pacific Mark Whitehead.
The developers are expected to invest more than USD 750 million in the mall, of which the theme park will occupy about 92,000 square feet. The approximately 1.5 million-square-foot Mall of China complex is part of a mixed-use development that will also include a residential enclave of about 40,000 residential units, an international K-12 school, and an international hospital. The total area will cost over USD 4.2 billion for the development.
“This is the testament to the power of Nickelodeon and our iconic characters that fans, kids, and families have come to love, which in turn, enables our ability to further boost the Nickelodeon entertainment experience for them,” said VIMN Senior Vice President of Location Based Experiences Gerald Raines.
The theme-park will join Nickelodeon Universe in Minneapolis’ Mall of America, SeaWorld on the Gold Coast and Wet n Wild Sydney in Australia, Nickelodeon Land at Pleasure Beach Blackpool in the UK, Nickland at Movie Park Germany, Nickelodeon Land at Parque de Atracciones Madrid, and Nickelodeon Lost Lagoon at Sunway Lagoon in Malaysia. Nickelodeon attractions also appear at Universal Studios in Orlando, Florida and Hollywood, California.
The 28,000-square-meter entertainment zone will open in 2020.