Femina FLAUNT, the retail brand of Bennett, Coleman & Co. Ltd. owned Femina, has collaborated with IRIS Brands LLP to launch Femina FLAUNT collection of eyewear.
The collection that includes both, sunglasses and optical glasses was launched at the recently concluded International trade fair and exhibition Optic India 2018 in Mumbai.
This association follows Femina’s successful foray into the consumer products space with Shoppers Stop across core fashion categories like Apparel, Footwear, Bags and Accessories, in 2015 and with All Good Scents for fragrances.
Priced from Rs.1,700 to 4,000, the Femina FLAUNT eyewear collection will be available across 200 outlets to begin with and will comprise of modern retail, specialty chains, general trade and online.
Details like clustered gemstones diffuse a high-glam look for experimental and classic eyewear profiles. Saturated bright colours, pastels, neutral watered-down color tones add to the subtle, yet refined look.
Speaking about the collaboration, Sandeep Dahiya, Director & Business Head, Brand Extension, BCCL said, “Branded eyewear is a rapidly growing category, given today’s lifestyle and aspirations. We’re excited to partner with IRIS, to launch Femina FLAUNT eyewear. Designed for young, modern women who like to step out in style, the collection strikes a perfect balance between style and comfort.”
“The launch of eyewear is in line with our plans to add complementing categories to Femina FLAUNT’s core range of fashion offerings,” he added.
IRIS Brands is promoted by the rich legacy of Ganko Opticians, the 75-year-old company that has a trusted goodwill with opticians across India.