Fashion Licensing 

Femina FLAUNT launches its exclusive fragrance collection

Femina FLAUNT, the retail brand by Femina which is owned by Bennett, Coleman and Co. Ltd, launched their exclusive fragrance category at the India Licensing Expo 2018. Femina FLAUNT has also signed Bollywood actress Urvashi Rautela as the brand ambassador to endorse the fragrance line in the country. The range has been developed in association with Sterling Parfums in Dubai and is being distributed offline in India by SaiHira Distributors. Commenting on the exclusive range, Urvashi Rautela said, “I’m ecstatic to be the face of Femina Flaunt Fragrances. The fragrance…

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Merchandise Licensing 

Femina FLAUNT ties up with IRIS Brands

Femina FLAUNT, the retail brand of Bennett, Coleman & Co. Ltd. owned Femina, has collaborated with IRIS Brands LLP to launch Femina FLAUNT collection of eyewear. The collection that includes both, sunglasses and optical glasses was launched at the recently concluded International trade fair and exhibition Optic India 2018 in Mumbai. This association follows Femina’s successful foray into the consumer products space with Shoppers Stop across core fashion categories like Apparel, Footwear, Bags and Accessories, in 2015 and with All Good Scents for fragrances. Priced from Rs.1,700 to 4,000, the…

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