CAA-GBG Global Brand Management Group has signed on three new partners viz. Jacmel Jewelry, Animal Adventure and FloraCraft to develop a variety of products for The Hershey Company’s North American licensing programme.
While Jacmel Jewellery has been tapped to create a range of Hershey’s- and Hershey’s Kisses-themed jewellery, Animal Adventure will introduce a line of plush assortments for Valentine’s Day and Easter 2018, with plans to expand the lineup into every day and seasonal products.
Lastly, FloraCraft will introduce Hershey’s to the crafting market with an exclusive line of foam shapes and accessories. Crafting sheets will launch this holiday season with a complete rollout slated for holiday 2018.
“We have seen tremendous consumer response to the seasonal products we’ve brought to market over the last year. We are excited to extend the iconic brands of The Hershey Company to additional categories, helping fans share special moments with their loved ones,” said Laura Kaufmann, director, licensing, CAA-GBG.
The new Hershey’s products are slated to hit the North American market in 2018.
