American premium fashion brand DKNY, which shut shop in India. The initiative has been planning by the US clothing company GIII-Apparel Group, which bought the New York label’s parent Donna Karan International from French luxury group LVMH.
DKNY, which entered India in 2009 in partnership with DLF Brands operated several stores across India till the beginning of last year. Beginning with its stores in Kolkata and Mumbai, the brand shut its outlets before exiting the Indian market.
However, it has started operations in India by recently setting up Harley-Davidson brand stores in the North East.
GIII, which is a designer, marketer and manufacturer of branded apparel and accessories, including Tommy Hilfiger, Calvin Klein and Levi’s, is bullish on India, said the sources, as the country presents an opportunity for bridge-to-luxury brands.
G-III owns brands including Donna Karan, DKNY, Andrew Marc, Marc New York and Jessica Howard. It also has fashion licenses for the Calvin Klein, Tommy Hilfiger, Karl Lagerfeld, Kenneth Cole, Cole Haan, Guess, Ivanka Trump, Jessica Simpson and Levi’s brands.
The firm, located in the center of New York City’s Garment District, designs, manufactures and markets an extensive range of apparel, including outerwear, dresses, sportswear, beachwear, women’s suits and women’s performance wear. It also produces luggage and women’s handbags.