Kitchen appliances company TTK Prestige has announced Bollywood actress Vidya Balan as brand ambassador for its flagship brand Prestige.
“Prestige’s core philosophy of innovation and leadership resonates with Vidya Balan, who is a thought leader and ground-breaker in her field,” the company said in a statement.
According to the new partnership, the actor will commence with a campaign that will run at the end of April in all media platforms including TV, news print and digital platform.
Commenting on the partnership, Chandru Karlo, Managing Director, TTK Prestige, said, “We are proud to associate with Vidya. A s a brand, ‘Prestige’ is proudly Indian and Vidya is the true embodiment of the brand’s core values. With our recent foray extending beyond the kitchen and into the rest of the home with Prestige Clean Home, this partnership will help us to find additional ways to meaningfully connect with the modern Indian home-maker, who is our core audience.”
According to the statement, Balan represents the new progressive voice of today’s modern Indian woman.
“It is a matter of great pride for me to be the brand ambassador for ‘Prestige’, a brand that I have grown up with. In fact, Prestige is one of the few brands that is a part of our collective conscious due to its rich legacy and the infinite amount of trust that the company has built with generations of consumers,” said Vidya Balan.
On the professional front, Vidya was last seen in Tumhari Sulu, and won several accolades for her performance. Vidya has committed to produce and star in a biopic of Indira Gandhi, based on Sagarika Ghose’s biography Indira – India’s Most Powerful Prime Minister in 2018.