Character & Entertainment 

Jay@Play to launch interactive Zoonicorn plush toys

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Zoonicorn has partnered with Jay@Play for ‘Wish Me Zoonicorns’ collectibles.

The new range of intractable plush toys will feature four touchpoints where children can interact with the toy and a horn that lights up when it is kissed.

In addition, Zoonicorn has added three new music videos to its content roster. These rosters aim to teach pre-school children social-emotional developmental lessons.

The new interactive Zoonicorns will be variable at retail this fall and through direct consumer TV advertising.

The new plush toys will be unveiled at the Licensing Expo in Las Vegas, scheduled to take place from May 22-24.

Zoonicorns are magical creatures that watch over young animals and take them on adventures.

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