A week after winning the Geographical Identification (GI) tag for ‘Banglar Rosogolla’, the West Bengal government is now planning to brand the iconic sweet.
The state government is mulling with the idea of branding policy for rasogolla with set specifications and nutrition parameters for export.
Besides, it also plans to globally market the brand name ‘Banglar Rasogolla’ with a specific logo.
According to government sources, certain specifications were given while applying for the GI tag. The same specifications will have to be maintained while applying for branding, they said.
“The specifications are 269 calories, six grams of protein, 40 grams of carbohydrate, six to eight grams of fat and 200 milligrams of calcium. Only those rasogolla manufacturers whose products match these specifications will get the ‘Banglar Rasogolla’ tag,” a food processing department official said.
The government is planning to hold a meeting with sweetmeat manufacturers in Bengal soon over the issue. It is being said that support for the state government is needed in terms of branding of the sweet.
