Star India will stream the VIVO IPL 2018 on Hotstar in Virtual Reality (VR) besides telecasting all the matches on television.
This immersive VR experience will make it possible for fans to get closer to the high-octane matches from the comfort of their homes. Moreover, viewers will also be able to select camera angles and a commentary language of their choice offering further customisation through the ‘Super-fan feed’.
The Indian Premier League (IPL) is one of the most popular cricket tournaments in the world. Star India has bagged the broadcast and digital rights for the IPL for the next five years for a winning bid of a whopping Rs. 16,347.50 crore.
IPL has been a great sporting event and there are fans spread out all across the globe. Last year, more than 535 million people watched IPL across TVs, mobile phones, laptops and computers. And this year, between the Board of Control for Cricket in India (BCCI) and Star Sports, we want to take this VIVO IPL experience live on TV and digital to more than 700 million fans.
The big question was how we could redefine the experience of watching the VIVO IPL for cricket fans. Firstly, this will no longer be just a two-month tournament, but a six-month-long extravaganza that fans will be able to watch. We will be bringing every nuance, every event, very relevant cricketing moment for the next six months to our viewers.
For the last two days, fans had had their stomachs full when the auction\ for which 1,122 players have registered was brought live to television and Hotstar.
