Viaan Industries Ltd has signed an exclusive licensing deal to launch a digital live trivia game show for India ‘iQ Live’.
Except the studio audience, the new trivia show will be similar like other shows such as ‘Kaun Banega Crorepati’ and ‘Who Wants To Be A Millionaire’. The show will be telecasted twice a day at 1.30 pm and 9 pm respectively.
The show starts on March 12 at 9 pm and will be hosted by TV and Bollywood actor Rohit Roy.
The trivia will have a series of 12 multiple-choice general knowledge questions. Whoever gets all 12 questions right, will win a share of the daily cash prize pool which will go into lakhs. However, get a single question wrong, and you are out of the show. The best part is there is no cost involved to play this game and is absolutely free of cost.
The company funds the daily prizes through advertising and marketing tie ups. This is Viaan Industries second live game show, the first was ‘Aunty Boli Lagao Boli’ on Colors TV.
Advertisers will be able to see the actual number of viewers watching their ads and promote products within the game show before every question to millions of dedicated viewers. Market research companies will benefit from instant data research on their brand integrated questions enabling them with knowledge of where to spend more marketing dollars.
“We are excited to partner with Viaan Industries Ltd to have our platform power iQ Live in India. Our technology combined with Raj’s teams expertise in Entertainment is a perfect partnership,” Stream Live Inc CEO Will Jamieson was quoted as saying.
CMD Raj Kundra said, “Our iQ Live app will rapidly become appointment to view programming termed as disruptive advertising for the entertainment sector. The digital ads market is blowing up and advertisers need new and engaging ways to reach out to their customers.”
Shares of Viaan Industries Ltd was last trading in BSE at Rs.38.85 as compared to the previous close of Rs. 39.6. The net turnover during the day was Rs. 5921197.
