Acamar Films has appointed two new licensing agents namely ELC Europe and Mediogen to represent its global hit children’s series Bing across multiple key territories.
While ELC Europe will lead the licensing programme in Poland, Mediogen will manage all licensing in Israel.
ELC Europe and Mediogen join Acamar Films’ global roster of licensing agents including: Merchantwise (Australia); TLC (UK, Germany, France and the US); El Ocho (Spain and Portugal) and CLM (South Africa).
Laura Clarke, Senior Licensing Manager at Acamar Films avers, “We are immensely proud of the series and with everyone’s experience and shared passion for Bing and we look forward to developing exciting licensing plans for Poland and Israel.”
Hakan Durdag, CEO of ELC Europe added: “We’re thrilled to be representing Bing in Poland. We’re busy preparing an exciting licensing programme which we’re looking forward to rolling out soon. We know Bing will be a great success in the territory – the series has all the ingredients needed to make it a hit in the Polish market.”
Added Elena Segal, Licensing Director of Mediogen, “We are excited to be working with Acamar Films to represent Bing, a truly remarkable series. We look forward to launching new creative product ranges across all target categories, and increasing the retail presence for the lovable characters in Israel.”
Bing has been adapted for television from the insightful books by award-winning author and illustrator Ted Dewan. Produced by independent studio Acamar Films and Dublin-based partners Brown Bag Films, Bing has seen extraordinary success since it launched in 2014. The series won an International Emmy Award in the Kids Pre-school category in 2016, a Writer’s Guild Award and a BAFTA nomination for best Pre-School Series.
