Craft Sportswear has announced a global partnership with Spartan to become the official performance apparel and footwear of the fitness brand.
According to the multi-year agreement, the two brands will develop the first line of high-performance technology enhanced apparel for Spartan’s obstacle course racing competitions.
Commenting on the association, Eric Schenker, chief executive officer, Craft Sportswear, North America said, “The growth of Spartan has created a competitive field of elite OCR athletes who require technical apparel that allows for maximum performance. For decades, Craft has engineered ergonomically superior products for some of the best athletes in the world, and we’re excited to be the first company to apply that same sport-specific knowledge and research towards developing the first-of-its-kind performance apparel for Spartan athletes”
According to a report in the Global Licensing, the endurance brand will leverage its scientific and sports experience to develop Olympic-level performance apparel for the World Tour cycling teams and Olympic cross-country skiers as well as runners and athletes at various levels.
“Craft is for Olympic Champions and everyday heroes and anyone that finishes a Spartan race has certainly earned that title,” Eric further added.
Currently, Spartan hosts over 200 races around the world.
