The LIMA International Licensing Awards this year has honoured the industry’s best products and programmes across 20 categories.
Warner Bros.’ DC Super Hero Girls won the best Character/Toy Brand of the Year Award. Along with, IP’s DC Super Hero Girls Action Figures by Mattel also won in the best Toys/Games/Novelties/Role-Play licensed product category.
Other winners include Hot Topic, which lapped up the Retailer of the Year distinction award for the second straight year and collectibles hit Shopkins won in the Food/Beverage category. Meanwhile, Disney’s Star Wars franchise continues to dominate across categories.
Details of this year’s winners:
Best Licensed Programs
Character/Toy Brand: DC Super Hero Girls – Warner Bros. Consumer Products
Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group
Film/TV/Entertainment – Animated: PAW Patrol – Spin Master
Film/TV/Entertainment – Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media
Licensed Promotion: Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans A.S.
Location-based or Experiential initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products
Best Licensed Products
Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection
Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands – Disney/Pixar – Pixar Collection Slow Cooker
Food/Beverage (Tie!): Finsbury Foods – Shopkins Cupcake Queen Cake; The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes
Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm
Home Décor: Jay Franco & Sons – Star Wars Back-to-College & Adult Bedding
Toys/Games/Novelties/Role-Play: Mattel – DC Super Hero Girls Action Figures