Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs.
Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio.
In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio.
The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio.
Commenting on the expansion of Myntra’s portfolio and their association with Niza, Ananya Tripathi, Head – Category and Chief Strategy Officer, Myntra said, “Myntra is the most popular choice for fashion shopping among the Urban Trailblazer segment in India. We are very excited to have an exclusive association with “Niza” for retailing its products on Myntra. We believe it offers our shoppers a refreshing new take on premium fashion through its product and design sensibility.”
Niza offers a wide range of western and Indo western wear. The signature manages to convey a unique personality while still embracing current day trends, and with their wide range of categories and sizes, Niza guarantees the perfect outfit for every woman.
Over the past 20 years, Niza has developed a differentiated fashion for a woman seeking trend and exclusivity. The effort, dedication, and success of the garments have led to growth that has resulted in more than 35 single-brand outlets and more than 500 multi-brand outlets worldwide.