HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 1,457 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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Wrogn Virat Kohli Brand & Lifestyle Collaborations 

WROGN has announced the launch of a new collection – Animal Planet X WROGN

Reading Time: < 1 minutes Post Views: 2,980 USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has announced the launch of a new collection – Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species. “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Kohli. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays…

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Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

Reading Time: 2 minutes Post Views: 4,761 After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes.…

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Brand & Lifestyle 

Label Corp ties with Myntra, Jabong & Namshi to sell merchandise

Reading Time: < 1 minutes Post Views: 2,376 Fashion and lifestyle e-tailer Label Corp, which runs The Label Life, has tied up with Myntra, Jabong and fashion portal Namshi to sell its merchandise on the online marketplaces, according to reports. “We are looking forward to reaching millions of women across tier I and tier III cities through partnership with Myntra and Jabong,” founder and CEO Preeta Sukhtankar was quoted as saying. The is an Indian e-commerce lifestyle brand based in Mumbai. It retails home décor, clothing and accessories. The collections are closely edited by…

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Brand & Lifestyle Retail 

H&M to be sold on e-commerce platforms Myntra, Jabong

Reading Time: < 1 minutes Post Views: 2,445 Swedish retailer Hennes & Mauritz has signed a deal to sell H&M on e-commerce platforms Myntra and Jabong. We are extremely delighted to partner with H&M, one of the world’s leading fashion brands, and host them on Myntra and Jabong. As India’s leading fashion destination for international brands, this partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered at their doorsteps”, says Amar Nagaram, Head – Myntra and Jabong. H&M opened its first store…

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Celebrity Licensing Collaborations 

Virat Kohli’s athleisure brand One8 forays into fragrances segment

Reading Time: 2 minutes Post Views: 3,993 Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will be available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure. The products are priced in the range of Rs 75 to 1,495 (approx $1 to $21). The fragrances have…

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Apparel Licensing Celebrity Licensing 

To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

Reading Time: 2 minutes Post Views: 5,115 In a bid to tap into the largely unorganized ethnic wear market, Flipkart-owned online fashion platform Myntra announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. Bollywood Actor and Producer, Saif Ali Khan said, “House of Pataudi for me is an extension of my family legacy. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have…

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Celebrity Licensing E-Commerce Fashion & Accessories Retail 

Myntra to sell its private label ‘All About You’ in Walmart Canada stores

Reading Time: 2 minutes Post Views: 3,735 To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada. According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally, the report further stated. After sealing a $16-billion investment deal with the US-based retail giant, Flipkart’s fashion arm Myntra has…

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Collaborations E-Commerce Strategic Licensing 

Myntra exclusively launches Spanish fashion brand Niza

Reading Time: < 1 minutes Post Views: 3,563 Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. The launch of…

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Celebrity Licensing Collaborations 

Myntra to collaborate with Justin Bieber for a new fashion label?

Reading Time: 2 minutes Post Views: 4,260 Myntra, the FlipKart owned fashion and lifestyle e-tailer has reportedly entered into a partnership with pop-sensation Justin Bieber to unveil a co-branded fashion label. Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians. At present Myntra has seemingly already signed the deal with Bieber, it will be interesting to see the public reaction. The email prompts users to take a survey and asks them about their musical preferences, and about how they…

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