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Tag: Myntra

Wrogn Virat Kohli Brand & Lifestyle Collaborations 

WROGN has announced the launch of a new collection – Animal Planet X WROGN

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USPL’s apparel line Wrogn, in association with wildlife channel Animal Planet, has announced the launch of a new collection – Animal Planet X WROGN. The apparel range aims to underline the cause of endangered species. “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Kohli. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal…

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Apparel Licensing Celebrity Licensing Collaborations Lifestyle Retail 

H&M collaborates with Sabyasachi to launch first Indian designer collection

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After collaborating with the likes of French luxury fashion house Balmain and Italian luxury fashion company Versace, Swedish fast-fashion retailer, and since its first released designer collaboration with Karl Lagerfeld in 2004, it has put out a series of projects with top designers plucked mostly from the runways of Europe’s fashion weeks. Hennes and Mauritz (H&M) on Tuesday announced its first Indian collaboration with designer Sabyasachi Mukherjee. The designer, under his label Sabyasachi, is known for the use of Indian textiles in the construction of modern silhouettes. The new line…

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Brand & Lifestyle 

Label Corp ties with Myntra, Jabong & Namshi to sell merchandise

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Fashion and lifestyle e-tailer Label Corp, which runs The Label Life, has tied up with Myntra, Jabong and fashion portal Namshi to sell its merchandise on the online marketplaces, according to reports. “We are looking forward to reaching millions of women across tier I and tier III cities through partnership with Myntra and Jabong,” founder and CEO Preeta Sukhtankar was quoted as saying. The LabelLife.com is an Indian e-commerce lifestyle brand based in Mumbai. It retails home décor, clothing and accessories. The collections are closely edited by Style Editors Sussanne…

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Brand & Lifestyle Retail 

H&M to be sold on e-commerce platforms Myntra, Jabong

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Swedish retailer Hennes & Mauritz has signed a deal to sell H&M on e-commerce platforms Myntra and Jabong. We are extremely delighted to partner with H&M, one of the world’s leading fashion brands, and host them on Myntra and Jabong. As India’s leading fashion destination for international brands, this partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered at their doorsteps”, says Amar Nagaram, Head – Myntra and Jabong. H&M opened its first store in India in…

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Celebrity Licensing Collaborations 

Virat Kohli’s athleisure brand One8 forays into fragrances segment

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Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will be available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure. The products are priced in the range of Rs 75 to 1,495 (approx $1 to $21). The fragrances have been created by…

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Apparel Licensing Celebrity Licensing 

To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

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In a bid to tap into the largely unorganized ethnic wear market, Flipkart-owned online fashion platform Myntra announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. Bollywood Actor and Producer, Saif Ali Khan said, “House of Pataudi for me is an extension of my family legacy. The teams at Myntra and Exceed have put in a lot of research and effort and I believe we have all the right…

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Celebrity Licensing E-Commerce Fashion & Accessories Retail 

Myntra to sell its private label ‘All About You’ in Walmart Canada stores

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To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada. According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally, the report further stated. After sealing a $16-billion investment deal with the US-based retail giant, Flipkart’s fashion arm Myntra has started leveraging the…

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Collaborations E-Commerce Strategic Licensing 

Myntra exclusively launches Spanish fashion brand Niza

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Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. The launch of Niza marks Myntra’s…

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Celebrity Licensing Collaborations 

Myntra to collaborate with Justin Bieber for a new fashion label?

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Myntra, the FlipKart owned fashion and lifestyle e-tailer has reportedly entered into a partnership with pop-sensation Justin Bieber to unveil a co-branded fashion label. Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians. At present Myntra has seemingly already signed the deal with Bieber, it will be interesting to see the public reaction. The email prompts users to take a survey and asks them about their musical preferences, and about how they feel about the…

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Celebrity Character Licensing 

Anushka Sharma imbibes Tinkle’s Suppandi for NUSH’s spring-summer collection

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If you are a 90’s kid, then you would surely remember the popular character ‘Suppandi’ from Tinkle Comics Universe. NUSH – the brand with an incredible success story, has an ambitious plan for her spring-summer collection. To celebrate and popularize Indian pop-culture, Bollywood actress Anushka Sharma has sought design inspiration from Suppandi for the spring-summer collection line of her label NUSH. NUSH and Tinkle Comics have collaborated on this endeavour to bring out a cool and comfortable fashion collection, comprising tops and dresses. Reminisce all those lazy summer afternoons that…

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