Australian sports collectible company Tap’N’Play is venturing into the U.K, launching the first mainstream cricket collectible in the region in more than 20 years.
In a first of its kind, the ‘Official 2018 England Cricket Trading Cards’ showcases players in the England Test, Lions, ODI, T20 and Women’s squads.
The ‘limited edition’ nature of the collection adds to the appeal, as does the high-quality production values, with the Stuart Broad ‘Patch Cards’ – featuring a patch of Broad’s Test jersey worn during the 2017 South Africa home series. However, every store only receives two retail boxes.
The official trading cards will be available in shops from July 18, priced at £1.50 per pack.
“Tap’N’Play includes women athletes in every single release. Our Australian Football series showcases the national women’s team and our New Zealand Rugby series features both the Black Fern Sevens and Fifteen teams. This year our Big Bash League (BBL) Cricket sets will feature 40% women. We are leading the way for other companies to provide gender balance in Trading Card collecting,” said Managing Director Neil Armstrong.
Tap’N’Play has secured an ECB and International Cricket Council licensing contract to go alongside its longstanding relationship with Cricket Australia.