Brand & Lifestyle Sports Sports Licensing 

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Reading Time: 2 minutes Post Views: 284 Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL There’s a new dawn set on India’s cricket. The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory. In the last two-three years, there have been massive strides towards equality in sports. Last year, in yet another historic move, the…

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Merchandise Licensing Sports 

Tap’N’Play launches cricket trading cards in UK

Reading Time: < 1 minutes Post Views: 3,545 Australian sports collectible company Tap’N’Play is venturing into the U.K, launching the first mainstream cricket collectible in the region in more than 20 years. In a first of its kind, the ‘Official 2018 England Cricket Trading Cards’ showcases players in the England Test, Lions, ODI, T20 and Women’s squads. The ‘limited edition’ nature of the collection adds to the appeal, as does the high-quality production values, with the Stuart Broad ‘Patch Cards’ – featuring a patch of Broad’s Test jersey worn during the 2017 South Africa home…

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Sony Pictures acquires media rights for England cricket matches till 2022

Reading Time: 2 minutes Post Views: 4,897 In a recent announcement, television broadcaster Sony Pictures Networks (SPN) India has acquired broadcast and digital rights for England and Wales Cricket Board for the Indian subcontinent for a period of five years starting in 2018 through 2022. The move was taken to focus on international cricket and other sports such as football, WWE, golf and tennis, after the broadcaster lost the media rights to its T20 cricket tournament Indian Premier League (IPL) to Star India Pvt. Ltd, in September 2017. As per the agreement signed with…

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Sports Licensing 

Mumbai Indians collaborate with Diesel for official off-field merchandise

Reading Time: < 1 minutes Post Views: 3,329 Indian Premier League (IPL) franchise Mumbai Indians has collaborated with the denim brand Diesel to launch off-field merchandise comprising denim jeans, polos, T-shirts, jackets, sweatshirts, shirts and accessories. The event was graced by Nita Ambani, the owner of Mumbai Indians, along with the team’s captain Rohit Sharma and Renzo Rosso, founder of Diesel, among others. Inspired by the sport, the collection integrates the visual identities and characters of the two brands. The collection takes inspiration from the brand colours of indigo and gold as well as ‘adventure’ and ‘bravery’ which are…

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