Get ready to ride your favourite cartoon character at Imagica starting this May.
Taking a cue from global counterparts, Imagica, India’s favourite entertainment destination is geared to extend a unique consumer experience for guests at the theme park, in association with Green Gold Animation.
This one-of-a-kind association with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride – ‘Chhota Bheem The Ride’. The kids-friendly attraction is scheduled to be unveiled at Imagica’s Theme Park this May.
The association will introduce an assorted range of merchandise such as Chhota Bheem and his friends’ apparels, toys, and ‘Back to School’ products at all the stores and kiosks across the park.
Taking character’s interaction and popularity to the next level, Chhota Bheem will entertain guests from all across the country through ‘Chhota Bheem The Ride’ at Imagica, Grand Imagica Parade alongside the stars of the theme park, meet and greet with fans.
Commenting on the association, Pooja Shetty Deora, Director, Imagica said, “Our vision at Imagica is to bring the best of experiences at par with international standards to the country, and our collaboration with Green Gold Animation is sure to set a benchmark in the space of Indian Theme Parks. This collaboration marks India’s first of its kind, where a theme park is associating with an animated content creator to bring India’s favourite character alive.”
Providing a permanent presence for India’s favourite character beyond television and digital space, the association is expected to increase footfall at Imagica in Q1 by Rs 1 lakh amounting to an increase of 17 percent as compared to the previous year.
Further to etching a special place in consumer’s heart in the Indian sub-continent, Chhota Bheem’s popularity has helped Green Gold Animation to foray into international markets.
Talking about the partnership, Mr. Dhimant Bakshi, Jt CEO, Imagica shared, “We aim to build a synergistic association with Green Gold Animation and offer an engaging experience for our guests. Since our key target segment is families and children, we see this as an exciting and apt collaboration for both the entities, leading in their own spaces, to give an enthralling experience with Chhota Bheem at Imagica.”
Located between Mumbai and Pune, Imagica is one of India’s leading holiday destinations, offering a gamut of interesting and unique entertainment experiences under one roof through its international standard theme parks.