Brand & Lifestyle Character & Entertainment Entertainment Licensing Movie Licensing Retail 

Shemaroo Entertainment’s Yedaz Collaborates with Imagica

Reading Time: 2 minutes Yedaz will offer bollywood themed merchandise at stores located inside Imagica theme park

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Brand Licensing Merchandise Licensing Movie Licensing Toy Licensing 

#WowWednesday: How ‘Chhota Bheem’ becomes India’s favourite animated character?

Reading Time: 3 minutes Post Views: 8,220 We have a ‘little’ addition to the list of our famous Indian superheroes – be it Krish, Shaktiman, Baal Veer, or Ganesha. Any guess? It’s our very own gullible – Chhota Bheem. Chhota Bheem becomes the first Indian cartoon character to sell merchandise worth Rs 200 crore. Unseasonal nature of the sales across big cities and small towns alike and a large portfolio of products at different price points have been helping the steady growth of Chhota Bheem merchandise sales year-after-year. Chhota Bheem is an Indian animated…

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Merchandise Licensing 

After Chhota Bheem, Adlabs Imagica to offer ‘House of Stars’ rides

Reading Time: 2 minutes Post Views: 9,341 After Chhota Bheem, Adlabs-run theme park Imagica has partnered up with a 3D technology firm to launch the House of Stars. The move has been taken to boost both footfalls and merchandise revenue. The country’s first and the only theme-park designed on the lines of Universal Studio of Hollywood, had Rs 20 crore of its Rs 256 crore revenue coming in from merchandise sales in FY17, taking its total ancillary sales, including food and beverages, at 30 per cent of the total income. From May 8, Imagica…

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Character & Entertainment 

Imagica, Green Gold Animation come together to bring ‘Chhota Bheem’ alive

Reading Time: 2 minutes Post Views: 6,311 Get ready to ride your favourite cartoon character at Imagica starting this May. Taking a cue from global counterparts, Imagica, India’s favourite entertainment destination is geared to extend a unique consumer experience for guests at the theme park, in association with Green Gold Animation. This one-of-a-kind association with India’s pioneer in producing original animated content, will witness the introduction of India’s first character ride – ‘Chhota Bheem The Ride’. The kids-friendly attraction is scheduled to be unveiled at Imagica’s Theme Park this May. The association will introduce…

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