BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has released its TVC with their brand ambassador and Bollywood superstar Ranveer Singh.
Ranveer is seen in BigMuscles Nutrition’s first TV commercial with the campaign You’re Stronger Than You Think. The actor will be endorsing the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions.
Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said, “We decided to partner with someone like Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has awed audiences with his outstanding and rare acting talent. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this partnership that encourages the youth of India to be healthy and fit in the right way.”
Ranveer Singh started his journey with the BigMuscles Nutrition when he needed to bulk-up for his movie Simmba.
Talking about the association with BigMuscles Nutrition, Ranveer Singh said, “I am glad to be associated with a fitness conscious brand like BigMuscles Nutrition. Their products are one of the best. They concentrate on creating healthy supplements and I use them regularly. I’m happy with the results that I have got for Simmba.”
BigMuscles Nutrition started its journey nine years ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring bodybuilding athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.