Coastal Living, Universal Furniture join forces for new licensed collection

Universal Furniture has entered into an agreement with Coastal Living, a Meredith Corporation brand, to develop a new licensed furniture collection that will debut in fall 2018 at the High Point Furniture Market.

“To say we’re excited about the new collection and our partnership with Coastal Living is an understatement. We’re elated to not only be working with a fantastic group of team members at the magazine, but also a long-standing, successful brand that embodies a lifestyle our consumers desire,” said Universal Furniture President and CEO Jeff Scheffer.

The collection will be a whole home resource for consumers covering living, dining, bedroom, occasional and upholstery furnishings.

Commenting on the association, Universal Furniture Director of Marketing Neil MacKenzie said, “This partnership allows Universal to continue to provide customers a true lifestyle brand at an accessible price point. Our whole home approach, along with consumer advertising and marketing support, positions Universal as a valuable partner for retailers making an investment in the product.”

Universal Furniture creates quality furnishings for the whole home with a focus on function and lifestyle. The company’s casegood, upholstery, accent and accessory designs are developed under the brand names Universal Furniture (Lifestyle Collections), To The Trade (Interior Design) and Smartstuff (Baby and Child), and sold through retailers and interior designers throughout North America and around the world.

“The Coastal Living brand has always been dedicated to life on the coast and we’ve had success bringing this lifestyle to consumers in a number of different verticals from home furnishings to real estate and travel. Our partnership with Universal is an exciting next chapter for the brand in the home space, as we’ll have the opportunity to bring both case goods and upholstered products to market with one dedicated partner,” said Vice President of Licensing at Meredith Kristen Payne.

Founded in 1968, Universal Furniture is a brand of Samson Holdings, one of the world’s largest vertically integrated furniture manufacturers.

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