Global Icons has signed three new licensees to create an assortment of kitchen appliances for the ‘Magic Chef’ brand.
The three licenses include:
- Best Brands Consumer Products will produce a range of kitchen tools including textiles, cutlery, storage and more.
- IKO Imports will release a number of cookware collections.
- New Air will present a collection of water dispensers and air fryers.
“Magic Chef has been an exceptional brand to represent in the market, and we are pleased to bring three strong partners on board” said Jeff Lotman, chief executive officer, Global Icons.
The initial product lines are slated to release this spring.
