After White House legacy, the power couple is back and how! The former US President Barack Obama and former first lady Michelle Obama, have struck a multi-year deal to form their own production company and provide content to Netflix.
The deal will give the former first couple a powerful and unprecedented platform to shape their post-White House legacy.
However, financial terms were not disclosed yet. The Obamas also gave no details of the topics they planned to cover but the content is not expected to be directly political.
Under the imprint ‘Higher Ground Productions’, the Obamas have the option to produce scripted and unscripted series, documentaries and feature films, Netflix said in a statement.
“Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world,” the former president said in the Netflix statement.
According to media report, the first of the programming is expected to reach viewers in May 2019.
“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” Michelle Obama said. “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership,” she further stated.
The agreement between the Obamas and Netflix, which boasts some 125 million subscribers worldwide, is a first for any occupant of the White House.