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Casio collaborates with Hello kitty for Baby G watches

Casio Computer Co., Ltd. announced the release of the latest addition to the BABY-Gline of shock-resistant watches for women, based on the concept of...

Honda 2Wheeler Spread Road Safety Awareness with Chhota Bheem

Honda Motorcycle and Scooter India (HMSI) has added a fun element for thousands of families in NCR with the inauguration of its ‘Road Safety...

Mumbai Indians collaborate with Diesel for official off-field merchandise

Indian Premier League (IPL) franchise Mumbai Indians has collaborated with the denim brand Diesel to launch off-field merchandise comprising denim jeans, polos, T-shirts, jackets, sweatshirts, shirts...

Toy Industry Association unveils TOTY Awards finalists

The Toy Industry Association has named its 100 finalists for the 2017 Toy of the Year (TOTY) Awards. The finalists were selected from 700 nominees...

eOne unveils first partners signed to PJ Masks UK Licensing Programme

PJ Masks UK Retail Launch Poised for February 2017 Entertainment One (eOne) announced its first raft of UK licensing partners for its hit preschool animated...

LIMA Hall of Fame nomination period ends today

The International Licensing Industry Merchandisers’ Association’s nomination period for the 2017 Hall of Fame award ends today The Hall of Fame award was designed to...

Disney Launches SPI for Sustainable Future

Disney’s Smart Packaging Initiative is the need of the hour for a better planet; a challenge to the toy industry With sustainability becoming an important...

Abof partners Shahid Kapoor for India’s first athleisure brand SKULT

All About Fashion or abof, the digital arm of Aditya Birla Retail, in association with Bollywood actor Shahid Kapoor has brought SKULT, an athleisure...

Billboard partners with Vision media to launch in China

Billboard has partnered with China-based Vision Media to launch the brand in in the region As part of the deal, the magazine will release a full...

Freaky Friday – 5 Indian Fashion Brands and Licensing Story

The fashion brands are taking the licensing route to redefine Indian fashion world as consumers are becoming more inclined towards buying licensed products and...

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