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ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Rutika Malaviya
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ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch 

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts.

First to launch as part of the partnership are two delectable desserts – Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding – which are both now available in the chilled and freezer section of Coles stores across Australia.

Delicious and indulgent, the Baileys Deluxe Baked Cheesecake serves up an unmistakeable Bailey’s Irish Cream flavoured baked cheesecake with an indulgent Bailey’s flavoured topping. Pure, unadulterated pleasure!

A deep chocolate pudding topped with an indulgent sauce flavoured with the taste of Baileys, the Baileys Deluxe Chocolate Pudding is perfect to share with friends, family, or unexpected guests.  A grown-up indulgence you can’t say no to!  Pure pleasure!

“We are thrilled to collaborate with Sara Lee on the new deluxe range that can make entertaining easy at home during the festive season.  The range brings together the distinctive flavours of Baileys and Sara Lee, two brands well known and extremely loved by Aussie households,” said Diageo Marketing Manager Gin, Liqueurs & Non-Alc, Linda Wellington. 

“We are incredibly excited to bring together two iconic brands in Sara Lee and Baileys to celebrate this festive season.  Baileys is incredibly popular at this time of year, so it is the perfect opportunity to bring our Sara Lee baking expertise and heritage and pair it with the indulgent flavour of Baileys to create two fantastic desserts, a Baked Cheesecake and Chocolate Pudding inspired by Baileys.  They are perfect to share with friends and family, or unexpected guests throughout the festive season,” said Sara Lee Head of Marketing and Innovation, Jo Matthews.  

“We are really pleased to have secured this multi-year partnership with Sara Lee on behalf of Diageo for Baileys.  The Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding are the first of many game-changing desserts to launch and are truly love at first bite.  Both Baileys and Sara Lee are much favoured treats, so we invite you to indulge your tastebuds in this most delicious partnership,” said Asembl Managing Director, Justin Watson. 

SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’

Rutika Malaviya
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SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’

SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will bring its best-in-class SuperPlatform to game developers via Google Cloud

SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’ for Developers

Leading Indian game developer SuperGaming has chosen Google Cloud to bring its best-in-class live-ops engine, SuperPlatform, to game developers the world over. This will empower game developers to make better games with battle-tested cloud infrastructure that currently powers all of SuperGaming’s efforts. This includes PAC-MAN, which has more than one billion downloads across all storefronts, and its multiplayer shooter MaskGun, which has more than 65 million players.

SuperPlatform will run on Google Cloud and will enable game developers to manage live ops, matchmaking, player progression, player data, analytics, monetization systems, server scaling, sales, and merchandising. It also integrates with popular game development platforms.

“The SuperPlatform is at the core of what makes our games tick,” says Roby John, CEO and co-founder, SuperGaming. “It’s been made by game developers, for game developers, and after years of iteration, finesse, and supporting some marquee games like PAC-MAN, we felt it’s the right time to share it with more game developers. Google Cloud’s reach, technical expertise, and best-in-class infrastructure made it an obvious choice as our partner to bring this to market.”

SuperPlatform is a SaaS (software as a service) and will be an ISV (independent software vendor) running on Google Cloud, which provides secure, scalable, and sustainable infrastructure that will enable more game developers to access SuperPlatform at scale.

“Gaming is a big focus for Google Cloud. We have scaled our global investments in this space and are excited about the response we are getting from the market. ” says Bikram Singh Bedi, Managing Director, Google Cloud India. “Advancements like the SuperPlatform are welcome additions to an ever-evolving ecosystem. With Google Cloud’s infrastructure that enables developers to build at scale and SuperGaming’s pedigree in gaming, we can really drive impact and innovation and see more games come out of India.”

“By working closely with Google Cloud engineers and SDKs, a lot of our initial friction was eased,” says Navneet Singh Waraich, Chief Technology Officer and Co-founder, SuperGaming. “One key for us and our SuperPlatform customers is choice, and the ability to migrate our entire orchestration as needed for cost-effectiveness without disrupting the game client or server integrations on the frontend. This was a major plus for choosing to build our current stack on Google Cloud.”

In addition to this, upcoming SuperGaming titles such as Indo-Futuristic battle royale, Indus and Tower Conquest Metaverse Edition will also run on Google Cloud.

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

Rutika Malaviya
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The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs! Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous and cheerful characters comes to life via ONLY & latest coast-to-couch, off-duty limited edition collection. With quirky prints, street-style pieces, and sporty silhouettes, the collection is apt for young and fashion-conscious millennials and GenZ.

 

The characters featured have been designed to resonate with everyday life. The illustrations cosy nature complements the
garments laid-back styles, which include comfortable t-shirts and co-ord sets. Together, both brands have identified distinct prints that pair perfectly with the brand ethos, resulting in a cool and understated yet high-on-style collection that can be dressed up or down.

“ONLY has always been at the forefront of bringing forth fashion forward and limited edition collaborations that have resonated with our young consumers. As a brand, we have always believed in experimenting with something new and fun, and we are excited to launch the new ONLY x SMURFS collection that is themed around nostalgia and self-expression. With a unique couch to coast concept, the off-duty collection will surely strike a chord and evoke a feeling of joy among our style conscious millennial & gen-z audience.” Says, ONLYXSmurfs on behalf of Mr Vineet Gautam.

 

 

“We are very pleased to announce our apparel collection with ONLY for Smurfs. The iconic blue character is here to bring back some nostalgia and connect with the MZ generation. This association will further strengthen ‘Smurfs’ as a fashion brand in the Indian market – Smita Mishra, Founder & CEO, Prism Licensing LLP.

“We are so thrilled by the ONLY x SMURFS collaboration. The collection is all about sharing Smurf fun and happiness. This is a first time in the women young adults’ fashion for The Smurfs in India, and we’re very proud to launch it with ONLY; said Véronique Culliford, President of I.M.P.S. and daughter of Peyo, the creator of The Smurfs.”

SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

Rutika Malaviya
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SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

–        A selection of official F1 show cars also offered for auction on www.F1authentics.com as well as Hamilton and Räikkönen heritage race wear and race used helmet from Pierre Gasly

–        Show cars available include the Official 2022 Alfa Romeo F1 Team ORLEN C42 racing team show car with Baku 2022 livery (Azerbaijan Grand Prix) and Sergio ‘Checo’ Pérez race-winning F1 Show Car Chassis number 1 – the 2020 Racing Point RP20

–        Auction ends 22nd November 2022. Visit https://auctions.f1authentics.com/

SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

As the 2022 F1 season draws to its final conclusion this weekend in Abu Dhabi, www.f1authentics.com, the official F1 memorabilia destination, operated under licence by The Memento Group (TMG), is offering grand prix fans the chance to own Sebastian Vettel’s last ever F1 race suit and gloves in a very special Abu Dhabi Season Finale auction. The four times Formula One World Champion, with 53 wins and 122 podium finishes in his career, bows out of Formula One after the Abu Dhabi Grand Prix after competing in 16 consecutive seasons.

 

Vettel’s highly sought-after final race memorabilia features amongst a number of highly desirable items on offer until the 22nd November, when the auction closes. Other items include two exceptional show cars:

Official 2022 Alfa Romeo F1 Team ORLEN C42 racing team show car with Baku 2022 livery (Azerbaijan Grand Prix): This show car reflects the chassis and liveries of the C42 F1 car, which is competing in the current 2022 FIA Formula One World Championship™. It comes with a pair of replica race suits from Bottas and Zhou, representing the overalls they wore in Baku. Constructed in partnership with Alfa Romeo F1 Team ORLEN, the C42 is built to order, meaning that the car can be decorated with either Bottas’ or Zhou’s driver liveries.

Sergio ‘Checo’ Pérez race-winning F1 Show Car Chassis number 1 – the 2020 Racing Point RP20: This is the only Racing Point F1 car to ever win a Grand Prix and is the car that Pérez earned his first ever F1 race victory at the 2020 Sakhir Grand Prix after 10 seasons in the sport. ‘Checo’ has gone on to achieve three more race wins and 25 podiums so far in his F1 career and now drives for the Oracle Red Bull Racing Team.  The show car has been built by Aston Martin Aramco Cognizant Formula One™ Team (who used to be Racing Point) and is one of only four produced worldwide. It features several genuine components from the real race car throughout and has been made using the same moulds as the RP20 driven by Pérez.

 

In addition to the show cars, other exceptional items available include Pierre Gasly’s 2022 season official race used helmet from the Mexican Grand Prix, racing for Scuderia AlphaTauri, which will be signed and dedicated to the auction winner; two-time World Champion, Fernando Alonso, race worn suite from the 2022 Spanish Grand Prix and a Signed Lewis Hamilton 2020 Mercedes-AMG F1 W11 EQ Performance 1:4 Scale Car, amongst many others.

 

The Abu Dhabi Season Finale auction is running in the build-up to this weekend’s 2022 Abu Dhabi Grand Prix and will end on 22nd November. Auction ends 22nd November 2022. Visit https://auctions.f1authentics.com/

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Rutika Malaviya
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Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Bored of Directors, the premiere collective of Bored Ape Yacht Club NFTs, kicks off its U.S. Licensing program with leading apparel manufacturer, Bioworld Merchandising.

NFIP Holdings, in conjunction with its exclusive licensing agency, Brand Central, launched Bored of Directors in May 2022. Bored of Directors offers 12+ BAYC Apes owned by like-minded individual owners featuring a variety of aesthetics and personalities under one collective brand. The collection of Bored Apes and the derivative artwork and assets created by the Bored of Directors is a great representation of the brand, complete with a full style guide featuring on trend images, personalities and graphics and the collective plans to bring more Bored Ape owners on board as the brand grows.

In partnership with Bioworld, fans of Bored Ape Yacht Club will officially be able to wear their favorite characters across a variety of apparel and accessory categories. Consumers will be able to get a piece of the iconic NFT without having to purchase a token for several hundred thousand dollars. Bored of Directors apparel will be available at retail and e-commerce soon!

“Bioworld was the perfect partner to bring the Bored of Directors collective of Apes to life at retail,” Says Alex Locke, Co-Founder and Managing Member of Bored of Directors, “We couldn’t be more thrilled to announce this partnership and bring these Apes and our brand to its growing fanbase”

In addition to its master apparel partner, Brand Central will be announcing several other new licensees in the upcoming weeks and news on its robust global program.

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

Rutika Malaviya
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McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums

Promotion Slated to Run in over 6,000 McDonald’s Locations Across 40 Countries

Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous™ Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums.  The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play.

The new McDonald’s Happy Meal Program, which celebrates ZAG’s flagship property Miraculous™ – Tales of Ladybug and Cat Noir, will run across the majority of McDonalds 6,000+ restaurants across Europe from August to September, and will be promoted with a dedicated animated TV commercial, in-store point-of-sale, exclusive packaging, and a digital/social media campaign.   As part of the Happy Meal line-up, there are four Miraculous activity packs that encourage kids to unleash their miraculous!

“We are fortunate to have had several successful Miraculous promotions with McDonalds, and we’re excited that this new Happy Meal promotion will feature sustainable premium items,” commented Hyde Schram, ZAG Play’s VP of Global Partnerships: Collaborations, Promotions, Experiential, who reports to Julian Zag. “This initiative fits perfectly with our sensitivity to and awareness of ecology and environmental protection, which will be reflected in ZAG’s soon-to-be established foundation, ZAG Forest. We are extremely proud that Ladybug and Cat Noir will represent this promotion with its important message of sustainability that will be delivered to millions of children across Europe.”

McDonald’s statement: “McDonald’s Happy Meal toys are changing! We believe we should take steps to help the environment. So, it is time for less plastic in our Happy Meal toys. At McDonald’s we’re doing our part to help protect the planet by creating Happy Meal toys made with more sustainable materials including renewable, recycled or certified materials. And by the end of 2025, every Happy Meal toy – no matter where you are in the world – will be made with more sustainable materials.   We are very proud of the toys we developed for this Miraculous Ladybug and Monster Truck Happy Meal program as they are a combination of fiber and Green PE, a new kind of plant-based plastic that is produced from plants, like sugarcane. This program overall will use only materials which are from renewable, recycled, or certified sources.

Recently, ZAG and ON kids & Family (Mediawan Group) agreed to collaborate with international non-profit The Breteau Foundation–which provides quality education tools to disadvantaged children worldwide–on a special episode of the Miraculous – Tales of Ladybug and Cat Noir to raise awareness about the global plastic crisis.  To be released in spring 2023, the episode, which will reach millions of Miraculous fans around the globe, seeks to inspire the next generation to be sustainable changemakers in the fight against plastic.

Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years[1].  Available in over 120 countries, season five of the series will debut this fall, alongside the highly anticipated $US100M+ animated feature to be supported by several yet unannounced cobranded partnerships with some of the most influential companies across the globe across numerous consumer products categories.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 30 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 300 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1 billion worldwide to date.   Miraculous is the winner of 27 awards, and was a finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022.

emoji enters Web3 with RECUR

Rutika Malaviya
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0
emoji enters Web3 with RECUR

emoji® Exclusively Partners with RECUR to Bring the Iconic Brand to Web3

The First Series of???? NFTs Come to Life Across???? 3, Led by emoji Poosonality Barry Dingle

emoji enters Web3 with RECUR

GM world, today the emoji® brand and RECUR are spreading positivity worldwide as the two brands announce they have partnered ???? to bring the beloved icons to Web3. emojis are omnipresent in today’s world, and this partnership with RECUR will take the brand to even greater heights as they launch???? the inaugural emoji® brandNFT collection. “emoji® forever: the first drop, ”powered by RECUR, will include 2,222 PFPs of the beloved poo emoji® icon, from ???????? to ✨????.
To make this launch larger than life, emoji company and RECUR have enlisted the help of one special poo emoji® brand icon named Barry Dingle. He’s the new ???? on the block, and he thinks he’s the sh*t. Starting September 22, select fans will have the opportunity to join Barry Dingle and his community of sh*theads by purchasing a ???? NFT.
“Emojis in digital communication are a core element, from texting to Twitter, they bring joy to our days and fill our ????  with color and personality,” said RECUR Founder and CEO Zach Bruch. “We’re thrilled to bring this expressive brand to life in Web3 with the introduction of official emoji® NFTs, going beyond letters and numbers, and lending a voice and personality to Web3 with the emoji icons our fans know, ❤, and use every day.”
“Friends, acquaintances, poop heads… welcome to my world!” said Barry Dingle. “It was about time the poo® got our moment in the spotlight, and now I can officially say, the real sh*t has arrived. Follow me on twitter @nftsareshitty where I’ll be dropping hints at what’s to come. Deuces”
As with previous launches, RECUR Pass Holders receive special access to RECUR’s extensive roster of licensed IP, which includes Nickelodeon, Star Trek, Hello Kitty, CareBears, and its college sports NFT platform, NFTU, among others. Each Pass was programmatically generated, and its color is associated with the #⃣ or edition of the Pass, determining its rarity. RECUR Pass Holders will have quite an advantage for emoji® forever:the first drop????.
RECUR offers NFT holders a fully interoperable experience with multi-chain deposits and withdrawals for all of their NFT collections. Most recently, RECUR expanded to theAvalanche blockchain, offering a scalable, low cost, sustainable platform for smart contract development while using 35,000 times less energy than Ethereum. On RECUR, NFTs can be withdrawn to any Web3 wallet, including Avalanche, on any supported blockchain, enabling NFTs to seamlessly flow across Web 3.0 communities for a truly interoperable experience with emoji® forever: the first drop????.
For updates as new information is released ????, follow @RecurForeverand @nftsareshittyon Twitter and join RECUR’s Discord community at discord.gg/recur.For additional information, please visitrecurforever.com

Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square

Rutika Malaviya
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Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square

Pre-Registration Date Slated for Later This Year
● Indus is an Indo-Futuristic battle royale for mobile, PC, and consoles
● A trailer for the game debuted in New York’s Time Square on the Indian
Independence Day of August 15, 2022
● Indus is developed by Pune-based SuperGaming, makers of MaskGun and Silly
Royale

Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square

The first trailer for Indo-Futuristic battle royale Indus made its debut on New York’s Time Square to celebrate India’s Independence Day of August 15. Developed by Pune-based SuperGaming, Indus will release on mobile, PC, and consoles. The trailer showcases SuperGaming’s intent to deliver a bold and new experience for gamers the world over.

“Indus is at a stage where within the development team, we are able to play it in-house regularly,” says SuperGaming co-founder and CEO Roby John. “While there’s still some work to be done before we can bring Indus to all of you, this trailer shows what we’re crafting to match your expectations and our ambition of putting India on the global gaming map.”

In addition to this, the trailer also highlights that pre-registrations for Indus will begin later this year on both Apple’s App Store and the Google Play Store for mobile devices. Stay tuned for more details in the run up to pre-registrations.

With Indus, SuperGaming leaned into its strength of putting players first with a community playtest for the game at its studio in Pune earlier this month. It included players, content creators, and esports pros. Their response to the game and its themes allows SuperGaming to make Indus better and has validated its many design decisions.

“The feedback from our community playtest strengthened our resolve that this is the right way to develop games,” says John. “We can’t build a better game without knowing who we’re building it for and what they want.”

Battle Royale by the Numbers With a Community-First Approach

The underlying philosophy of working hand-in-hand with the community is how SuperGaming crafted its biggest hits – MaskGun and Silly Royale. Popular multiplayer shooter MaskGun has amassed over 64 million players since its launch. This is due to a relentless focus on putting its players first with consistent community collaborations, even leading to some of its biggest members featuring in-game as well as celebrating India-specific events like Diwali.

Similarly, the recently released social deduction game Silly Royale has over 20 million players in a year, in no small part thanks to regular community and content creator initiatives. The company aims to do the same with Indus with this playtest being the
first of many planned.

The Indus Community Playtest resulted in a host of interesting takeaways including:
● 80 percent of the community had a positive sentiment with the theme of Indo-Futurism.
● Over 50 percent of those at the playtest want more game development and behind-the-scenes content.
● Roughly 30 percent prefer gyroscopic controls in-game.
● Most entries for playtest invitations were from Pune followed by Delhi, Gujarat, Bengaluru, Mumbai, Uttar Pradesh, Haryana, Rajasthan, Tamil Nadu, and Kerala.
● The average age of players being under 25.

All of these details are in line with the company’s outlook on the market potential for Indus. Battle royale games are played by 350 million gamers in India and are a billion dollar market in the country. In-app purchases on mobile shooters grow year on year at 40 percent CAGR. Most importantly, no game has been built for an India-First audience until Indus.

For more on Indus, check out the developer blog as YouTube, Discord, Twitter, and Instagram for the latest behind-the-scenes updates.

 

ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE

Rutika Malaviya
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0
ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE

NFL BLITZ IS BACK  
ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH

THE FIRST AND ONLY AT-HOME NFL ARCADE EXPERIENCE   

NFL Blitz Legends Pre-Orders Begin Today;  

Game Arrives this NFL Season, Exclusively on Arcade1Up’s Home Arcade Machine 

ARCADE1UP REMASTERS THE ICONIC FRANCHISE WITH AT-HOME NFL ARCADE EXPERIENCE

Arcade1Up, the leader in at-home retro gaming entertainment, today announced NFL Blitz Legends,remastered versions of the legendary games that captured the attention of millions of fans during their heyday in the 90’s. Returning after 25 years, the iconic NFL Blitz franchise aims to score big with today’s NFL fans and gamers, while also invoking a sense of nostalgia. In a first for the NFL Blitz franchise, Arcade1Up has created a unique arcade machine for the home featuring three of the most popular titles – NFL Blitz, NFL Blitz ‘99 and NFL Blitz 2000: Gold Edition. NFL Blitz Legends is available for pre-order on Arcade1Up.com, BestBuy.com andWalmart.com beginning today and will be available at retail stores this upcoming NFL season.  

“We could not be more excited to bring NFL Blitz Legends to fans who have been waiting years for the return of this iconic game,” said Scott Bachrach, CEO, Arcade1Up. “Our team spent the better part of the last two years making sure we both honored the games’ past while bringing it up to today’s modern standards with AAA development efforts in partnership with the NFL and FGA, and I think we’ve achieved that in an unbelievable feat of fun, exciting, action-packed gameplay while reengineering the original game.”  

To bring an authentic NFL Blitz Legends experience into the homes of football fans and gamers alike, Arcade1Up partnered with the National Football League (NFL) and the IMG-managed Football Greats Alliance (FGA) to ensure that hundreds of the game’s legends are featured including Dan Marino (Miami Dolphins), Jerry Rice (San Francisco 49ers), Deion Sanders (Denver Broncos), Brett Favre (Green Bay Packers), Jerome Bettis (Pittsburgh Steelers), Terrell Davis (Denver Broncos) and Cris Carter (Minnesota Vikings). 

NFL Blitz Legends gets straight to the fun with easy-to-understand gameplay that highlights the best parts of the game including Hail Mary’s, interceptions, game-changing tackles, and touchdowns. To support the NFL’s current Player Health & Safety initiatives, a specific set of tackles and after-the-whistle hits were removed or edited in the remastered versions of NFL Blitz, NFL Blitz ‘99 and NFL Blitz 2000: Gold Edition while maintaining the level of excitement in the original games. And, for the first time in the Blitz franchise, players can play on a home arcade machine and compete online with Wi-Fi multiplayer and leaderboards.  

“I’ve always thought Blitz was one of the best games made and the fans loved it too,” said Jerry Rice, NFL Legend. “I like how Arcade1Up took the time to reflect today’s NFL game while celebrating the game’s greatest legends and uniforms from back in the day. Every play is still a game-changing play and I love that. I can easily see this becoming a favorite pastime.”

“This has been an amazing partnership and team effort between the NFL, Arcade1Up and the FGA across development, strategy and activation,” said Brett Weiss, Associate Vice President of Licensing at IMG and its FGA business, which manages the collective licensing, sponsorship & marketing rights of retired NFL players. “NFL Blitz remains one of the most iconic video games of all time and was a staple in arcades and homes in the 90’s. We could not be more excited to revive it this fall and introduce it to a new generation.”  

Built to resemble the iconic NFL Blitz found at retro arcades, NFL Blitz Legends is a five-foot-tall arcade machine featuring NFL legends on the sides of the cabinet. The artwork and gameplay also feature retro team logos and uniforms, adding to the authenticity of the gaming experience. In addition to Wi-Fi multiplayer and leaderboards, the arcade machine has a 49-way joystick and 17-inch screen with a light-up marquee, and branded riser.  

NFL Blitz Legends is the third iconic retro sports title that Arcade1Up has released this year along with NBA JAM: SHAQ EDITION and Golden Tee 3D making it the leading player in at-home retro sports arcade machines. The company’s other sports titles include Ridge Racer™, Outrun™, Big Buck Hunter® and Pong®. 

Pre-orders for NFL Blitz Legends begin today on Arcade1Up.com, BestBuy.com and Walmart.com and the machine will be available this fall – just in time for at-home football gatherings – for $599.99. Branded stools representing every team in the NFL today are available for$79.99.  The first 1,000 consumers to pre-order the machine from Arcade1Up.com will receive a limited-edition NFL Blitz Legends hat as a gift with the purchase.  

DGK & KOOL-AID® Brand Always in the Mix

Rutika Malaviya
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0
DGK & KOOL-AID® Brand Always in the Mix

DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that will have the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central.

DGK & KOOL-AID® Brand Always in the Mix

The Kool-Aid ManTM is committed to the culture which leads him to mix it up with the DGK crew. His flavor is put on full display as he bursts into neighborhoods with his DGK family, bringing a tongue-in-cheek attitude to everyone who comes along for the ride. This iconic adventure will be one the kids won’t soon forget, cementing the Kool-Aid Man in the hearts and minds of anyone searching for unapologetic fun.

In 1927, Edwin Perkins created Kool-Aid beverage powders aimed to provide a flavorful yet affordable drink for the kids. The groundbreaking drink exploded in popularity due to its taste, price, and the Kool-Aid Man’s adventures. Nearly 100 years later, the Kool-Aid brand is still the go-to favorite for kids of all ages. DGK has worked with the Kool-Aid brand to put flavor in the mix for your Summer and Fall.

The DGK & KOOL-AID Collection consists of a full range of Softgoods, Headwear & Skateboards featuring the Kool-Aid Man.

Available in stores worldwide and Dgkallday.com on August 12th, 2022.

 

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