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DGK & KOOL-AID® Brand Always in the Mix

Reading Time: 2 minutes Post Views: 323 DGK, the most iconic street skateboard and apparel brand, is about to drop the drippiest, most flavorful collection for the kids and the culture. DGK is proud to roll with KOOL-AID brand as DGK introduces a collection that will have the streets drippin’ with flavor for the Fall 2022 season. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central. DGK & KOOL-AID® Brand Always in the Mix The Kool-Aid ManTM is committed to the culture which leads him to mix it up with the DGK…

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Brand & Lifestyle Sports Sports Licensing World 

F1® AUTHENTICS INVITE FANS TO “OWN THE CHEQUERED FLAG” FOR 2022 SEASON

Reading Time: 2 minutes Post Views: 1,011 A unique opportunity supported by F1® enables fans to be part of the story by having their names printed on the chequered flags waved at each race The first flags are now on release at www.f1authentics.com F1® AUTHENTICS INVITE FANS TO “OWN THE CHEQUERED FLAG” FOR 2022 SEASON As the 2022 FIA Formula One World ChampionshipTM approaches, with the promise of a new exciting generation of cars, drivers and competitive racing, F1® Authentics, the official F1® online memorabilia platform, operated under licence by The Memento Group, is…

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Brand & Lifestyle Corporate Brand Top News TV & Films World 

ViacomCBS Changes Corporate Name to Paramount

Reading Time: 4 minutes Post Views: 840 ViacomCBS will change its corporate name to Paramount as of Feb. 16, calling the move an effort to adopt “an iconic global name” to reflect the conglomerate’s increasingly worldwide focus. ViacomCBS Changes Corporate Name to Paramount The company’s shares will trade on the NASDAQ index under the ticker symbol PARA (for Class B common shares), PARAA (for Class A common), and PARAP (for Class A preferred). The moniker makeover was announced Tuesday by ViacomCBS chair Shari Redstone and president-CEO Bob Bakish in a memo to staffers. The…

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