Apparel Licensing Sports Sports Licensing Top News 

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

Reading Time: 2 minutes Post Views: 173 PASSION, STYLE, AND ELEGANCE MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby today presented the tournament’s official merchandise line, in a partnership facilitated by World Rugby’s Global Master Licensee IMG. Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children. The practical and elegant garments can be worn at any time of day…

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Brand & Lifestyle Brand Licensing Celebrity Licensing 

Dolly Parton Expands Her Fragrance Portfolio

Reading Time: 2 minutes Post Views: 143 Following a record-breaking 2021 launch, Dolly Parton and Scent Beauty continue their partnership with an array of fragrance product offerings just in time for the holiday season, in a partnership brokered by IMG. DOLLY’s FRONT PORCH COLLECTION will launch with four new scents. The mass market products are available at Walmart, Walgreens, and Perfumania, while a new, premium DOLLY: SMOKY MOUNTAIN Eau de Parfum 3.4 ounce will be available exclusively via HSN. Dolly Parton Expands Her Fragrance Portfolio The global superstar will return to HSN for four special appearances the weekend of November 19th-20th.…

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Brand Licensing Food & Drink Food Licensing Top News 

ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS

Reading Time: 2 minutes Post Views: 238 Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding First to Launch  ASEMBL TEAMS DIAGEO’S BAILEYS WITH SARA LEE FOR GAME-CHANGING DESSERTS Brand extension agency Asembl has teamed up Diageo’s Baileys with Sara Lee for a multi-year partnership of game-changing desserts. First to launch as part of the partnership are two delectable desserts – Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding – which are both now available in the chilled and freezer section of Coles stores across Australia. Delicious and indulgent, the Baileys Deluxe Baked Cheesecake…

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Collaborations Game Licensing gaming 

SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’

Reading Time: 2 minutes Post Views: 180 SuperGaming, developer of MaskGun, PAC-MAN, and upcoming battle royale Indus will bring its best-in-class SuperPlatform to game developers via Google Cloud SuperGaming, Google Cloud Collaborates to Create ‘Super Platform’ for Developers Leading Indian game developer SuperGaming has chosen Google Cloud to bring its best-in-class live-ops engine, SuperPlatform, to game developers the world over. This will empower game developers to make better games with battle-tested cloud infrastructure that currently powers all of SuperGaming’s efforts. This includes PAC-MAN, which has more than one billion downloads across all storefronts, and…

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Apparel Licensing Character Licensing Fashion Licensing 

The Smurfs open its gate to the Indian market with Smurfs X ONLY collection

Reading Time: 2 minutes Post Views: 216 An amalgamation of comfort, fashion and athleisure this season with ONLY X SMURFS The Smurfs open its gate to the Indian market with Smurfs X ONLY collection ONLY brings an all-new collection in collaboration with the pop culture icons – Smurfs! Bright blue and instantly unforgettable, Smurfs have rapidly become global icons of self-expression on every continent. This universe of cute, joyous and cheerful characters comes to life via ONLY & latest coast-to-couch, off-duty limited edition collection. With quirky prints, street-style pieces, and sporty silhouettes, the collection…

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Sports Licensing Top News 

SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI FINALE AUCTION ON F1 AUTHENTICS

Reading Time: 3 minutes Post Views: 192 –        A selection of official F1 show cars also offered for auction on www.F1authentics.com as well as Hamilton and Räikkönen heritage race wear and race used helmet from Pierre Gasly –        Show cars available include the Official 2022 Alfa Romeo F1 Team ORLEN C42 racing team show car with Baku 2022 livery (Azerbaijan Grand Prix) and Sergio ‘Checo’ Pérez race-winning F1 Show Car Chassis number 1 – the 2020 Racing Point RP20 –        Auction ends 22nd November 2022. Visit https://auctions.f1authentics.com/ SEBASTIAN VETTEL’S LAST EVER IN ABU DHABI…

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Apparel Licensing Brand Licensing Fashion NFT Top News 

Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising

Reading Time: 2 minutes Post Views: 640 Bored of Directors Signs Master Apparel licensee: Bioworld Merchandising Bored of Directors, the premiere collective of Bored Ape Yacht Club NFTs, kicks off its U.S. Licensing program with leading apparel manufacturer, Bioworld Merchandising. NFIP Holdings, in conjunction with its exclusive licensing agency, Brand Central, launched Bored of Directors in May 2022. Bored of Directors offers 12+ BAYC Apes owned by like-minded individual owners featuring a variety of aesthetics and personalities under one collective brand. The collection of Bored Apes and the derivative artwork and assets created by…

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Mcdonalds Miraculous Brand Licensing Character Licensing Food Licensing Merchandise Licensing Promotional Licensing Top News 

McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion

Reading Time: 3 minutes Post Views: 902 McDonalds Celebrates Miraculous™ with a European Happy Meal Promotion, Featuring Sustainable Premiums Promotion Slated to Run in over 6,000 McDonald’s Locations Across 40 Countries Award-winning global independent animation studio ZAG has signed a new agreement with McDonalds for a Miraculous™ Happy Meal Program that will span 40 European countries, including Spain, Italy, Germany, and Austria, and will feature a line of sustainable premiums.  The announcement was made today by Julian Zag, EVP Global Operations and Head of ZAG Play. The new McDonald’s Happy Meal Program, which celebrates…

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Brand Licensing Character Licensing Global Licensing NFT 

emoji enters Web3 with RECUR

Reading Time: 2 minutes Post Views: 517 emoji® Exclusively Partners with RECUR to Bring the Iconic Brand to Web3 The First Series of💩 NFTs Come to Life Across🌐 3, Led by emoji Poosonality Barry Dingle emoji enters Web3 with RECUR GM world, today the emoji® brand and RECUR are spreading positivity worldwide as the two brands announce they have partnered 🤝 to bring the beloved icons to Web3. emojis are omnipresent in today’s world, and this partnership with RECUR will take the brand to even greater heights as they launch🚀 the inaugural emoji® brandNFT…

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Game Licensing Top News 

Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square

Reading Time: 3 minutes Post Views: 491 Pre-Registration Date Slated for Later This Year ● Indus is an Indo-Futuristic battle royale for mobile, PC, and consoles ● A trailer for the game debuted in New York’s Time Square on the Indian Independence Day of August 15, 2022 ● Indus is developed by Pune-based SuperGaming, makers of MaskGun and Silly Royale Made-in-India Battle Royale Indus Trailer Debuts in New York’s Times Square The first trailer for Indo-Futuristic battle royale Indus made its debut on New York’s Time Square to celebrate India’s Independence Day of August…

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