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Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

Rutika Malaviya
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Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

Balenzia Socks expands it retail footprint, announces 3rd store launch at VR Mall in Surat

Balenzia Socks, the leading brand of premium socks, announced the opening of their third store of 2023 at VR Mall in Surat. This marks the first Balenzia Socks store in Gujarat, and the brand is excited to be expanding its physical presence in the state with an exceptional flagship destination in Surat.

Shruti Gupta, Head of Strategy for Balenzia, stated, “We have received a lot of demand for our products in Surat and have been catering to online customers in the city. Finally, with our presence at VR Surat, a first-of-its-kind, community-oriented integrated lifestyle destination, our customers can experience our massive product range and exceptional designs and quality in person. We are excited to launch our first store in Gujarat and are confident that it will be well-received by our customers.”

The store in Surat is company-owned and operated, and Balenzia is also in the process of finalizing the launch of multiple franchise stores in the next few months. The company plans to use franchising as a model to scale up its physical store presence while continuing to operate its own outlets. As part of its physical strategy, Balenzia aims to make the direct-to-consumer brand available at even more locations, making it easier for customers to shop for the latest and greatest in socks and licensed merchandise.

With this latest launch, Balenzia is continuing to grow its physical store presence and expand its reach in the Indian market. The company is committed to providing its customers with the ultimate sock experience through high-quality, stylish, and comfortable socks. The VR Mall store is set to become a go-to destination for customers looking for the latest designs, styles, and colours in the sock industry.

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

Rutika Malaviya
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MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

Mumbai Indians have been at the forefront of building a strong association with its paltan (fans) through a wide array of merchandise, and MI Shop (https://shop.mumbaiindians.com/) its online fan merchandising store, provides easy access to a range of authentic and affordable fan gear from leading brands. Today, ahead of WPL & IPL, MI Shop announced the launch of its official season fan merchandise.

MUMBAI INDIANS LAUNCH ITS 2023 SEASON COLLECTION ON ‘MI SHOP’

The shop will offer a wide array of merchandise that includes official match jerseys, fan t-shirts, apparel, jackets, joggers, caps, masks, footwear, backpacks, gaming chairs, lifestyle accessories, and cricket gear and much more through the season. The fan gear will cover a wide variety of ranges, designs and styles, creating something for every type of fan to proudly flaunt their fandom.  MI will work with around 10 licensing partners including global and Indian partners to cater and deliver to the requirements of the paltan.

An MI Spokesperson said, “We are happy to launch our season fan merchandise with some of the biggest sports partners in India and across the globe. Fan experience is at core of MI, and by giving them multiple touch points to connect with us, directly, helping bring them closer to their favorite team. MI Shop launched last year, with the goal to provide a platform for our fans to own their preferred merchandise and give them multiple options to choose from”

 

 

 

 

MI shop’s partnership family will include international brands such as Celio, New Era, Cybeart and local powerhouses such as Suditi Sports and Fancode who will provide premium quality MI apparel and merchandise, as well as new age brands such as Plaeto and Chupps who have created a MI footwear range.  The PlayR range has MI cricket equipment, EUME expands the merchandise line with its premium MI backpacks and MI umbrellas, and through DudeME, MI will have the ability to bring to market in a short space of time, designs that are currently trending basis the season.

 

 


The global growth of the MI, coupled with marquee players now playing across the expanded One Family – MI Cape Town, MI Emirates and Women’s team of Mumbai Indians, fans across demographics and geographies are looking towards owning MI range. 

 

MI Shop is a one stop shop for all things MI- Merchandise. It helps fans to buy the entire MI range from a single digital destination and also integrates with various other programs such as ticketing and MI membership to provide a seamless experience of merchandise buying.

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Rutika Malaviya
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0
Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

Mumbai Indians unveil the iconic Blue, Gold and Coral Jersey for WPL

There’s a new dawn set on India’s cricket.

The recent sight of the Under-19 women’s team storming the pitch waving the tricolour, grabbing the first World Cup for India’s women’s cricket team – has warmed our hearts. However, only a handful of brands like Blissclub, Aditya Birla Capital, and Boost celebrated their victory.

In the last two-three years, there have been massive strides towards equality in sports. Last year, in yet another historic move, the Board of Control for Cricket in India (BCCI) had announced equal match fees for its centrally-contracted women and men players in a bid to tackle gender discrimination. In October 2022, BCCI announced the launch of Women’s Indian Premier League (WIPL).

With Indian women cricketers getting equal pay & women’s IPL gaining momentum, from brands, advertisers, It would be interesting to see the merchandising deals.

Today, Mumbai Indians today unveiled the official playing kit their women teams will be donning for the upcoming inaugural season of WPL. Designed by Monisha Jaisingh, the iconic MI Blue & Gold colour scheme, gets a dash of coral, inspired by the remarkable coastline of Mumbai, the spectacular sunset and the powerful energy from the rays of the sun.

 

Watch the Jersey unveiling here:

Instagram:

Youtube:

WIPL is already attracting premier stakeholders. As per BCCI, the recent auction of five WIPL teams – Delhi, Mumbai, Bengaluru, Ahmedabad, and Lucknow generated Rs 46.7 billion, which means that each team was sold for around Rs 9.3 billion on average.

 

Leagues and bidders Winning bids (In Rs)
Ahmedabad – Adani 1289 Crore
Mumbai – Reliance 912 Crore
Bangalore – Diageo 901 Crore
Lucknow – Capri Global 757 Crore
Delhi – DC Franchise 810 crore

 

The media rights of the inaugural league has been bagged by Viacom18 for Rs 951 crore for the period – 2023 to 2027. So, every ball will carry almost Rs 3 lakhs of broadcast value on it.

These aggressive bids reaffirm stakeholders’ faith in the future of women in sports. The WIPL will start from March 3, 2023 onwards.

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

Rutika Malaviya
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ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

Brand extension agency Asembl has paired Perfetti Van Melle’s Chupa Chups with Kinrise Snackfood’s Poppin® popcorn for an exciting brand collaboration.

ASEMBL PAIRS CHUPA CHUPS WITH KINRISE SNACKFOOD’S POPPIN® POPCORN

Poppin’s® Lolly Poppin® ready to eat popcorn is now crunching with delicious forever fun Chupa Chups flavoured glazes – Lolly Poppin® Chupa Chups Strawberry & Cream and Lolly Poppin® Chupa Chups Cola.

Available now from Woolworths and independents for RRP: $4, this iconic mashup comes together with a POP of Poppin’s® Lolly Poppin® corn, a MIX of Chupa Chups flavoured glaze to create a forever fun sensational taste experience that is just WOW.  POP MIX WOW! ™

Combining two favourite brands in one delicious snack, Poppin’s® Lolly Poppin® Chupa Chups range is a magical glazed candy crunch sensory experience of fresh Aussie Poppin® popcorn glazed in Chupa Chups’ best-selling flavours – Strawberry and Cream and Cola.

Poppin’s® Lolly Poppin® is made with no artificial colours or flavours, has less than 120 calories per serve and contains 23% wholegrain made with Aussie Corn making it a snack the whole family can feel good about snacking on.

“We are so very excited for Australians to enjoy the crunchy popping experience that Kinrise Snackfood has created especially for the market with our iconic Chupa Chups flavours, Strawberry & Cream, and Cola.  Truly the perfect snack for young and old, consumers are going to be in love at first sight and bite – firstly by the colourful and eye-popping design of the packaging and secondly – by the delicious taste of the product!,” said Perfetti Van Melle Licensing Manager, Marta Ballesteros. 

“We are thrilled to be launching our new Lolly Poppin® popcorn range with Chupa Chups.  Ready to eat popcorn made with 100% Aussie corn and now glazed in Chupa Chups’ best-selling flavours, Strawberry & Cream and Cola that everyone loves.  This exciting brand collaboration will generate lots of excitement in the category as consumers get to have their favourite brands in one delicious snack,” said Kinrise Snackfood’s Head of Marketing & Innovation, Kathryn Hogarty.

“The pairing of Perfetti Van Melle’s best-selling flavours Strawberry & Cream and Cola with Kinrise Snackfood’s Poppin® popcorn is the forever fun taste sensation we have all been waiting for!  Poppin’s® Lolly Poppin® Chupa Chups range combines two favourite brands for an exciting snacking brand collaboration which is sure to pop off shelves across Woolworths and independent grocers,” said Asembl Managing Director, Justin Watson. 

Balenzia Launches the officially licensed Rick and Morty Collection

Rutika Malaviya
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0
Balenzia Launches the officially licensed Rick and Morty Collection

Balenzia, India’s most loved socks brand, has announced the launch of its new collection inspired by the popular animated series, Rick and Morty.

Balenzia Launches the officially licensed Rick and Morty Collection

Balenzia has announced the launch of its highly anticipated Rick and Morty collection, further strengthening its lineup of premium socks. The collection features an exciting range of socks, showcasing the show’s unique characters and iconic moments. From the iconic Pickle Rick to the lovable Mr. Meeseeks, fans of the show will be thrilled to wear these socks and show off their love for the show.

Shruti Gupta, Head of Strategy at Balenzia Socks said, ” We are excited to offer our customers the new Rick & Morty collection, and we are confident that it will be a great addition to our already impressive lineup of premium socks. The show has a massive fan following in India, and we wanted to offer something special to the fans who are always looking for ways to express their love for the show. This collection represents our commitment to bringing our customers the latest and most exciting designs, and we’re confident that it will be a huge hit.”

Available in both crew and ankle styles, the collection is priced at MRP 399 and above. From iconic characters like Rick, Morty, and Mr. Meeseeks, to psychedelic backgrounds and unique patterns, this collection has something for everyone and is now available on Balenzia’s website www.balenzia.com and retail stores across India in New Delhi, Mumbai, Chennai, Bangalore, Surat and Ludhiana.

With its exceptional quality and comfortable fit, customers can expect the same level of excellence that they have come to know and love from Balenzia Socks. The merchandise is crafted with exquisite knitting technology and high-performance fibres. The reinforced heel & toe, Y-heel construction, along with the high-quality combed cotton yarns ensure that the socks are incredibly soft, extremely durable, and provide a comfortable fit. With this new launch, Balenzia continues to offer its customersa wide range of options, with a focus on quality, comfort, and style.

 

Balenzia, Opens its first franchisee store at Infinity Mall, Malad

Rutika Malaviya
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Balenzia, Opens its first franchisee store at Infinity Mall, Malad

Balenzia, India’s most loved socks brand, has announced the opening of its first franchisee at Infinity Mall, Malad, Mumbai. This marks the second launch of the year for the brand and its first-ever franchisee. The move has generated a great deal of excitement from fans of the brand, as well as entrepreneurs looking to get in on the action.

Balenzia, Opens its first franchisee store at Infinity Mall, Malad, Mumbai

With the opening of this franchisee, Balenzia is continuing to grow its physical store presence and expand its reach in the Indian market. The company plans to use franchising as a model to scale up its physical store presence while continuing to operate its own outlets. As part of its physical strategy, Balenzia aims to make the direct-to-consumer brand available to be experienced at even more locations, making it easier for customers to shop for the latest and greatest in socks and licensed
merchandise.

Being associated with an iconic and expanding brand like Balenzia has many benefits for franchisees. Franchisees can leverage the brand’s established reputation and customer base, along with its proven business model, to create a successful and profitable business. Balenzia’s strong marketing and branding support, along with its extensive product line, makes it an attractive opportunity for entrepreneurs looking to get in on the ground floor of a rapidly growing brand.

Shruti Gupta, Head of Strategy for Balenzia, said, “We are thrilled to announce the opening of our first franchisee in Mumbai. The response we’ve received to the brand has been extremely positive, and we are excited to expand our physical store presence through franchising. Mumbai is extremely important to us, and we have received a lot of love and support from our customers here. This is our fifth store in Mumbai, and we are excited to offer our customers another avenue to experience the best of our high-quality, stylish, and comfortable socks.”

Balenzia franchisee offers a great opportunity for entrepreneurs to be a part of a differentiated business model and generate a higher return for their investment. With the opening of this franchisee, Balenzia is well-positioned to take advantage of the growing demand for fashion statement socks in India. As a result, the company is set to continue its growth and success in the coming years, and the franchisee at Infinity Mall is only the first step in that journey. This is a significant milestone for the brand, and it highlights the company’s commitment to providing its customers with the best sock experience.

Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

Rutika Malaviya
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0
Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

Deepak Chahar is also the brand ambassador for TFG

Cricketer Deepak Chahar, enters the gaming ecosystem w/ fantasy platform TFG

India International cricketer Deepak Chahar is entering the gaming space with fantasy game platform TFG (Trade Fantasy Game). The venture marks his debut in the entrepreneurial space as the Co-founder along with wife Jaya Chahar who will serve as the CEO of JCDC Sports Pvt Ltd. Deepak Chahar, who will also play the role of the brand ambassador, will look to connect and engage with his fan base of over 5 million users across platforms.

JCDC Sports Pvt. Ltd. is a sports technology company established in March 2022 and is headquartered in Delhi. The company aims to reach 1 million users by FY24 and introduce 2 new features in the next 2 quarters to increase reach and engagement leading to a larger user base.

Co-founder and brand ambassador, Deepak Chahar, said, “This is thrilling and I am looking forward to this new venture as an entrepreneur. TFG will allow me to reach my fans in a whole new way. I hope to leverage my knowledge of cricket and harness technology to reach out to millions while connecting and engaging with them and adding value to the sport and the cricketing ecosystem as well.”

Commenting on the new venture,  Jaya Chahar, Founder & CEO, JCDC Sports, said “The gaming industry has been witnessing fast paced growth and seeing a rise in gamers daily. Being from the cricketing community, this venture was the best way to extend ourselves by entering the cricket fantasy space and taking the sport from the field to the gaming arena.”

Unlike other fantasy sports games, TFG will reward not only the user’s skillset but also the user’s loyalty and their frequent participation, i.e. both player performance and user participation will play a significant role in increasing the user’s digital collectibles. The game will engage users with features like wildcards, fantasy clashes, trading of cards, venue statistics, etc., which will enrich their journey on the platform towards absolute rewards and ownership of player cards with a long term vision to be the most engaging and entertaining platform for all sports viewers in India.


The game will be available to download from the website (https://www.tradefantasygame.in/), Playstore and IOS.

For a look at ‘how to play the game’: 

Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

Rutika Malaviya
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Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

On Thursday, February 23rd, families are invited to experience the immersive fun and activities at Miffytown, featuring a visit with Miffy

Miffytown Brings the Beloved Bunny Miffy to Williamstown, Kentucky

Miffytown, an interactive experience born from the beloved children’s books featuring the adorable Dutch bunny, Miffy, created by Dick Bruna, is set to open its doors in Williamstown, Kentucky on February 23, 2023. Loved by old and young alike, Miffy is featured in books, TV, and other media across the world in dozens of languages. Hans Philippo, a Dutch native and local entrepreneur, grew up with Miffy and her stories, and he is thrilled to find an opportunity to bring the character to his community.

Miffytown is an immersive attraction designed for kids and families featuring a play area, gardening experience, story time, interactive activities, and a gift shop. “We are overjoyed to bring some of our heritage to the area with this unique experience and chance for visitors to enjoy a piece of Dutch culture,” said Philippo. “Children and adults across the world have a love for Miffy, and we are excited to share that with visitors to Miffytown. I hope it sparks as much joy for the children who visit as it did for me when I was growing up.”

Activities begin at 1:00 pm EST with a ribbon cutting by Hans Philippo. Visitors can join in the grand opening festivities that will include interactive activities and crafts, giveaways, photo stations and the opportunity to meet Miffy herself as a costumed character. Located on Main Street, Miffytown is at the center of the charming downtown Williamstown area, where visitors can spend their evening after a day of enjoying their Miffy experience.

“This wonderful collaboration enables Miffy to reach a new community while creating a unique space for existing Miffy fans to experience her world within their own,” said Marja Kerkhof, Managing Director at Mercis bv, Miffy brand’s worldwide licensor. “We are very excited about this partnership and the delightful fun that Miffytown will bring to its visitors.”

Miffytown brings to life the bright, colorful illustrations and simple sincerity found within the original Miffy artwork. Miffy navigates the world with a keen sense of curiosity and unbridled optimism as she, her friends, and her family embark upon new adventures of discovery. Children will enter a world where they are encouraged to explore, imagine, and play. The interactive garden area will have seeds and bulbs that children can plant, then take home and watch them grow.

Storytime and episodes of the Miffy children’s television show will be featured daily, giving children the chance to hear more about Miffy and her friends while learning about colors, shapes, and numbers as well as timeless life lessons.

Don’t miss this magical opportunity to join the grand opening festivities on February 23rd. Miffytown is located at 141 N Main St, Williamstown, KY 41097. Visit miffytown.com for more information and an event calendar. Get ready for a whimsical adventure unlike any other at Miffytown!

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

Rutika Malaviya
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0
MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

PASSION, STYLE, AND ELEGANCE

MACRON PRESENTS OFFICIAL MERCHANDISE LINE FOR RUGBY WORLD CUP 2023 IN FRANCE

As excitement builds for Rugby World Cup 2023, sportswear brand Macron and World Rugby today presented the tournament’s official merchandise line, in a partnership facilitated by World Rugby’s Global Master Licensee IMG.

Inspired by the French tricolour, the line predominantly features the host nation’s characteristic blue, white and red colours and includes products for men, women and children. The practical and elegant garments can be worn at any time of day and feature refined graphics, top-quality fabrics, and a wide range of accessories for a truly complete casual sporting look.  

Dedicated to rugby fans all over the world, the new sportswear line consists of two main collections: the Event Collection and the Capsule City Collection. The Event Collection includes T-shirts, polos, and sweatshirts featuring designs based on the tournament’s logo, as well as comfortable, high-performance rainproof, and thermal jackets.

Meanwhile, the Capsule City Collection pays homage to the 10 French cities that will host the matches and consists of a selection of T-shirts and sweatshirts featuring the ‘Mobius’ graphic present in the tournament’s logo. The collection also includes a wide range of accessories like caps, berets, gym bags and scarves, all customised with the names of the host cities and the official logo.

As the Official Sports Apparel Supplier of Rugby World Cup 2023, Macron has also designed kits for the tournament’s referees andlinesmen, staff and volunteers. The growing partnership between Macron and World Rugby, further confirms Macron’s growth and consolidation as the leading international sportswear brand in the world of rugby. The brand’s success stems from its ability to create topquality, tailor-made technical garments with attention to detail and Italian taste. Macron’s winning product range is complemented by closecollaboration with international governing bodies, federations and clubs. The company also supports its partners in the development of effective product sales plans.

 

All items in the official merchandise line will be available at the RWC 2023 official online store, as well as on macron.com and in all Macron Sports Hubs and authorized Macron dealers. The collection will also be available in all stadiums and fanzone stores during the tournament.

Dolly Parton Expands Her Fragrance Portfolio

Rutika Malaviya
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0
Dolly Parton Expands Her Fragrance Portfolio

Following a record-breaking 2021 launch, Dolly Parton and Scent Beauty continue their partnership with an array of fragrance product offerings just in time for the holiday season, in a partnership brokered by IMG. DOLLY’s FRONT PORCH COLLECTION will launch with four new scents. The mass market products are available at Walmart, Walgreens, and Perfumania, while a new, premium DOLLY: SMOKY MOUNTAIN Eau de Parfum 3.4 ounce will be available exclusively via HSN.

Dolly Parton Expands Her Fragrance Portfolio

The global superstar will return to HSN for four special appearances the weekend of November 19th-20th. During the appearances, HSN will exclusively premiere an animated music video for Parton’s original recording of “A Smoky Mountain Christmas,” as featured on the new Ultimate Deluxe Edition of her #1 album A Holly Dolly Christmas. Parton will appear on Saturday, November 19th in the 4pm ET and 7pm ET hours and on Sunday, November 20th in the 12pm ET and 5pm ET hours.

“I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring fragrances into the world with the Front Porch Collection, which includes my Smoky Mountain fragrance. Nothing gets me more excited than to create something that brings people joy. And with this year’s new products, I drew on many of the memories from my youth to deliver a collection that I believe is really special.”

Beginning November 18th DOLLY: SMOKY MOUNTAIN Eau de Parfum 3.4-ounce and DOLLY: SMOKY MOUNTAIN 1-ml rollerball will be available exclusively at HSN. DOLLY: SCENT FROM ABOVE Eau de Parfum 3.4-ounce are available at HSN and Perfumania. DOLLY: SCENT FROM ABOVE Body Lotion is also available at HSN. DOLLY: SCENT FROM ABOVE Eau de Toilette 1.7-ounce is available at Walmart and Walgreens. DOLLY’s FRONT PORCH COLLECTION Eau de Toilette 1.7-ounce bottles featuring Tennessee Sunset, Dancing Fireflies, Early Morning Breeze, and Smoky Mountain are available at Walmart, as is the FRONT PORCH COLLECTION Body Mist set. Additionally, DOLLY: SCENT FROM ABOVE Body Cream is available at ScentBeauty.com.

The FRONT PORCH COLLECTION of Eau de Toilette 1.7-ounce fragrances, FRONT PORCH COLLECTION Body Mists sold individually, DOLLY: SCENT FROM ABOVE Eau de Parfum 3.4-ounce, Eau de Toilette 1.7-ounce, and 0.34-ounce roll-on are available via Amazon.

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