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Sanrio goes in for number of product launches to celebrate birthday of beloved character Hello Kitty

November 14, 2017November 13, 2017 licensingMattel, Rastaclat, Sanrio

Reading Time: 2 minutes Post Views: 5,937 Sanrio has gone in for a slate of product launches and promotions to celebrate the birthday of its beloved character Hello Kitty that took place on November 1. Primarily, Sanrio and Mattel have teamed up to pay homage to the global pop icon with a specially designed Barbie. The Barbie Hello Kitty is inspired by Hello Kitty’s signature red bow and features a Hello Kitty skirt, handbag and figurine. The limited edition doll also includes a doll stand and certificate of authenticity, designating her status as a…

Entertainment Licensing

Sanrio teams up with Bandai Namco Entertainment

July 21, 2017 licensingBandai Namco Entertainment, Sanrio

Reading Time: < 1 minutes Post Views: 4,373 Sanrio has teamed up with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man. “Hello Kitty and Pac-Man have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best friends,” says Eric Hartness, vice president, marketing, Bandai Namco Entertainment America. “We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the ‘Pac-Man’ app as they chomp dots, weave through corners and…

Apparel Licensing

Sanrio teams up with Chupa Chups for a limited edition clothing collection

July 10, 2017 licensingChupa Chups, Sanrio

Reading Time: < 1 minutes Post Views: 3,496 Sanrio has teamed up with Chupa Chups, the world famous lollipop brand for a limited edition clothing collection that was launched last week in Shimamura stores across Japan. The collection involves a range of five t-shirts for young women, each featuring one of the popular Sanrio characters in a playful combination with the lollipop and the Chupa Chups brand in soft summer hues. Said Christine Cool, area Licensing manager of Perfetti van Melle, the confectionary giant behind the Chupa Chups brand, “We are very happy to team…

Apparel Licensing

Sanrio teams up with US magazine Nylon to launch new street wear collection

May 30, 2017 licensingSanrio, US magazine Nylon

Reading Time: < 1 minutes Post Views: 3,410 Sanrio has teamed up with US magazine Nylon to launch a new Hello Kitty street wear collection. In short, the US magazine is launching a street wear line in partnership with Sanrio. Due to release on May 31st, the range boasts of jackets, shorts, t-shirts, skirts, body suits and tops all featuring the iconic Hello Kitty character. Several other classic Sanrio characters have also been depicted in these apparels including the angry penguin Badtz Maru, Little Twin Stars and Gudetama. First unveiled on Nylon’s Instagram page with…

Toys & Games

Sanrio enters into a partnership with Jumini

April 1, 2017April 1, 2017 licensingJumini, Sanrio

Reading Time: < 1 minutes Post Views: 3,525 Sanrio has entered into a new partnership with traditional wooden toy maker Jumini to develop a heritage line based on the popular Mr Men brand. Sanrio is a Japanese company that designs, licenses and produces products focusing on the kawaii (cute) segment of Japanese popular culture. The new deal comes as Sanrio details its plans to increase efforts and strengthen the Mr Men and Little Miss brand in both the pre-school and toy markets. Targeting babies till the pre-school times, the range will kick off with an assortment of block…

Game Licensing

Sanrio Entertainment ties up with Insta VR to add VR experience of Hello Kitty theme park

March 1, 2017March 1, 2017 licensingGear VR, InstaVR, Playstation VR, Puroland, Sanrio, Sanrio Entertainment, VR

Reading Time: 2 minutes Post Views: 2,806 In a content production deal that will add VR experiences to Puroland, Sanrio’s official Hello Kitty theme park in Tama, Japan, Sanrio Entertainment has joined hands with virtual reality authoring, publishing and analysis company InstaVR. The deal will cut Sanrio’s costs and delivery times to half for VR apps built on the InstaVR platform. According to Sanrio, production of mock-ups that usually take two to three weeks were completed in one week and the actual delivery date was realized in three weeks, from the beginning of filming…

Character Licensing

Sanrio partners with Microsoft HoloLens for Actiongram

February 16, 2017 CorrespondentActiongram, Hello Kitty, holographic animations, Microsoft HoloLens, Sanrio

Reading Time: < 1 minutes Post Views: 6,388 Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty. On Tuesday, Sanrio launched Hello Kitty on Actiongram, the HoloLens app that allows users to create short videos using a large array of holographic animations. “The new Hello Kitty content is a fun and unique complement to our existing cas of characters and effects, which enables our creator community to pursue more immersive and interactive storytelling with the mixed reality filming techniques Actiongram offers,” said Dana Zimmerman, studio…

Character & Entertainment

Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

February 11, 2017February 11, 2017 CorrespondentButlins, Mr Men and Little Miss, Mr Men and Little Miss’ 45th anniversary, Sanrio

Reading Time: < 1 minutes Post Views: 4,466 Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations across the UK. The three year partnership will see Butlins incorporate Mr Men and Little Miss characters into the resort’s Just for Tots holiday activities. The initiative will bring costume character meet and greets, Mr Men and Little Miss silent cinema screenings to daily live shows and a host of Mr Men and Little Miss goodies for youngsters and families to buy on…

Character & Entertainment Character Licensing

Sanrio introduces new character ‘Aggretsuko’

January 10, 2017 CorrespondentAggretsuko, animation, Hello Kitty, Sanrio, Sanrio Character

Reading Time: < 1 minutes Post Views: 5,167 Sanrio has introduced a character which is not all so good and cuddly like Hellokitty but is disgruntled, and Sanrio has already started its licensing and merchandising program Sanrio has hit the target market as adult base with the introduction of the new character Aggretsuko. She is cute, angry and a single scorpion woman who loves heavy metal. She is Aggretsuko, who is grown up adult and goes to work at a trading company who wakes up every morning and embarks on a hellish commute to her…

Hello Kitty and Silver Spoon Attire partner for new range of accessories

November 30, 2016August 30, 2017 CorrespondentAccessories Licensing, fashion licensing, Hello Kiity x Silver Sppon Attire Came to Play 2016, Hello Kitty, Sanrio, Silver Spoon Attire

Reading Time: < 1 minutes Post Views: 3,777 Sanrio’s Hello Kitty and Silver Spoon Attire have teamed up for a new range of limited edition accessories. Taking the inspiration form the iconic cartoon character ‘Hello Kitty’ and the street couture style, they have married two worlds with Hello Kitty x Silver Spoon Attire Came to Play 2016. Daisy Lowe, British model and fashion icon, celebrated the launch by hosting a dinner at Shochu Lounge in London on 28 November, 2016. “The collection is a dream come true. As a child I had a shrine to…