Sanrio has teamed up with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man.
“Hello Kitty and Pac-Man have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best friends,” says Eric Hartness, vice president, marketing, Bandai Namco Entertainment America.
“We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the ‘Pac-Man’ app as they chomp dots, weave through corners and avoid colorful ghosts,” he added.
The new partnership kicked off at Comic-Con with a limited edition merchandise collection that blends the pixelated Pac-Man look with the iconography of Hello Kitty. Other products will be available at specialty retailers this fall.
The range includes t-shirts, caps, socks, tote bags, pins and a collectible figure set.
Additionally, the collaboration includes a Hello Kitty-themed update to the Pac-Man app. Highlights from the update include in-game integrations, themed levels, customized icons and customized ghosts.
