#Licensing101 Episode 1 - Books To Screen Adaptation Entertainment Licensing Publishing 

Freaky Friday: #Licensing101 – Books To Screen Adaptation

#Licensing101 Episode 1 – Books To Screen Adaptation I’m beginning with a series of Episodes about #Licensing101 & In today’s video I have with me Mr. Sidharth Jain who will help us decode #ContentLicensing & Syndication. Bringing to Life – Books To Screen Adaptation 101! Freaky Friday: #Licensing101 – Books To Screen Adaptation Changing Times have changed how we consume books, wherein 71% of readers have moved to digital platforms – We also see a surge of adaptations of Published & Non-Published Books to Screen for various mediums – TV,…

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FREAKY FRIDAY: Here are the Avengers: Endgame collections

Last year; Avengers: Infinity War became the largest Hollywood grosser in the country and was loved by audiences across all languages. And now Avengers: Endgame is touted to be one the biggest cinematic events of the year. And it’s not just the epic films that we are fans of, but also an interesting and dedicated licensing & merchandise of the same. Right from young children to adults, almost everyone wants to get hold of that one memorabilia which is representative of their favorite on-screen character. This weeks FREAKY FRIDAY: Here are…

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Celebrity Licensing Fashion & Accessories Know-How 

Black Friday is here: Check out the latest launches by celebrities

Today is that time of the year! With trolleys and wallets, we are all set for the annual pre-Christmas sale extravaganza that is Black Friday and Cyber Monday. Black Friday is here: Check out the latest launches by celebrities Black Friday falls on November 23, is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country’s Christmas shopping season since 1952, although the term “Black Friday” did not become widely recognized or…

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Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed by Animation International…

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Brand & Lifestyle TV Series Licensing 

FREAKY FRIDAY: Attention GOT fans! Check out these stunning themed-restaurants in India

Restaurants in India are now paying attention to themes to attract consumers and it is working! With the final season of the ‘Games of Thrones’ slated to hit somewhere in 2019, people have gone absolutely crazy. Have you always been a fan of Tyron Lannister or Jon snow? If yes, then visit these absolutely awesome GOT-themed restaurants and grab some really cool drinks till wee hours. Gospel of Taste, Mumbai: A GOT-themed café has opened up in Bandra which dons an Iron Throne, Dragon Eggs, and House Banners! Located on…

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Strategic Licensing 

FREAKY FRIDAY: Understanding Strategic Licensing

Strategic licensing is the method by which the developer of intellectual property, technology or a product embeds it in the licensee’s product for distribution. Strategic licensing deals are critically important to both parties as they require counsel to expend a lot of effort in negotiating and drafting them. Areas of concern: The main areas of special concern are: Price The scope of the license Foreclosing competition Price: While some strategic licenses are flat-fee deals, most involve a royalty based on sales of the licensee’s products. We must define the net…

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Celebrity Licensing Merchandise Licensing Sports Licensing 

FREAKY FRIDAY: This boxer is country’s first female superheroine. Any guesses?

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none other than Mary Kom! India’s boxer woman Mangte Chungneijang Mary Kom was seen in an animated avatar as the country’s first female superheroine in an animated TV series. The Indian TV series, titled Mary Kom Jr revolved around the fictional school life of an 8 to 10-year-old Mary Kom in the light of her native Manipuri culture. Other characters of the series had been kept neutral to appeal…

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Celebrity Licensing Fashion Licensing Know-How 

FREAKY FRIDAY: Meet these ‘Under 40’ richest self-made power women in US

Meet these ‘Under 40’ richest self-made power women in US Gone are those days, when women used to do household chores and men used to earn to take care of the family. With advancements, women have become more powerful in shaping the course of history with their intelligence, strength, passion, and leadership qualities. Recently, financial magazine Forbes has released their list of American female self-made women. A total of 60 women are featured on the list with popular names such as Oprah Winfrey and Celine Dion, including two Indian-origin technology…

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Brand & Lifestyle Corporate Brand Fashion & Accessories Know-How 

FREAKY FRIDAY – How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world

The most sought-out designer, became a well-known fashion trendsetter, So How the ‘House of Anita Dongre’ becomes a showstopper in the fashion world? From starting a label with only two sewing machines in the early 1990s to opening her first store at the Crossroads Mall in South Mumbai in 1999, The House of Anita Dongre (HOAD) has literally come a long way. Songs Of Summer, her latest bridal collection, which went on the ramp at the recent Lakmé Fashion Week (LFW) Summer/Resort 2018, is a fuss-free collection in pastel shades…

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Celebrity Licensing Know-How 

FREAKY FRIDAY: How Kylie Jenner created billion dollar cosmetics empire?

How Kylie Jenner created billion dollar cosmetics empire? The financial magazine Forbes estimates that Kylie’s worth is estimated at USD 900 million, making her not just the richest member of the Kardashian-Jenner clan but to become the youngest self-made billionaire ever. Currently, Facebook’s brainchild Mark Zuckerberg is the current record holder of the title, whose worth was estimated at USD1 billion at the age of 23. “Self-made” is the term Forbes uses to differentiate from those who have inherited their wealth. Tracing the cosmetics journey of the youngest self-made US…

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