Strategic Licensing 

Viaan Industries signs strategic deal with Chandigarh firm for ‘Game of Dot’

Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra signed a strategic distribution deal with B Square Global Enterprises represented by Girish Bhayana and Kunal Bhandari from Chandigarh. Viaan Industries launched Game of Dot, a ‘spot the ball’ game of skill six months ago and it has organically grown month on month to become one of the top-grossing real money games for the company. Managing Director, Raj Kundra said, “I grew up playing spot the ball in England and…

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Collaborations Strategic Licensing 

Eros Now enters into strategic partnership with FashionTV

Eros International, a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with leading fashion and lifestyle channel, Fashion TV (FTV). With this association, Eros Now will be the first OTT player to venture into the fashion and lifestyle segment by providing consumers access to FTV’s 12-plus Live TV Channels and 145-plus hours of VOD content. Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “Recognizing very distinct consumer behavior…

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Strategic Licensing 

FREAKY FRIDAY: Understanding Strategic Licensing

Strategic licensing is the method by which the developer of intellectual property, technology or a product embeds it in the licensee’s product for distribution. Strategic licensing deals are critically important to both parties as they require counsel to expend a lot of effort in negotiating and drafting them. Areas of concern: The main areas of special concern are: Price The scope of the license Foreclosing competition Price: While some strategic licenses are flat-fee deals, most involve a royalty based on sales of the licensee’s products. We must define the net…

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Collaborations E-Commerce Strategic Licensing 

Myntra exclusively launches Spanish fashion brand Niza

Myntra has announced the exclusive launch of contemporary Spanish fashion brand Niza, introduced in India by their strategic partner Zashed. Niza is known internationally for its elaborate, original and sophisticated designs. Actress Malaika Arora launched the brand in a high-octane fashion event today at the Myntra headquarters in Bangalore. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. In India, Niza will offer classic western wear apparel. The launch of Niza marks Myntra’s expansion of its international fashion brand portfolio. The launch of Niza marks Myntra’s…

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Celebrity Entertainment Licensing Know-How Merchandise Licensing Movie Licensing Strategic Licensing TV Series Licensing 

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!

FREAKY FRIDAY: These Bollywood movie merchandise created a spur in the industry!  Film merchandising has been picking up the pace in India with changing cinema viewing habits, and there is a growth in terms of strategic alliances between filmmakers and merchandising partners. Bollywood has a larger appeal to the Indian masses as films are believed to be in the blood of most Indians. They identify with the film stars and try to imitate them in their day-to-day activities. The concept of movie merchandising existed in Bollywood as early as 1973,…

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Strategic Licensing 

DHX Media forms strategic partnership with Sony on Peanuts

DHX Media and Sony Music Entertainment (Japan) Inc. announced today that they have entered into a definitive agreement whereby SMEJ will indirectly purchase 49% of DHX Media’s 80% interest in Peanuts for C$237 million (US$185 million) in cash, subject to customary working capital adjustments. Pro forma for the transaction, DHX Media will own 41% of Peanuts, SMEJ will own 39%, and the members of the family of Charles M. Schulz will continue to own 20%. DHX Media and SMEJ have also agreed to extend the duration of the current licensing…

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Strategic Licensing 

Tata Sky enters into strategic partnership with Netflix

Tata Sky and Netflix have teamed up and entered into a strategic partnership. Through this association in India, subscribers of both Tata Sky and Netflix will have easy access to a world of content through future Tata Sky platforms. Commenting on the collaboration, Harit Nagpal, MD and CEO, ‎Tata Sky said, “Tata Sky’s partnership with Netflix adds another dimension to providing world-wide quality content On-Demand for our subscribers. Keeping up with our promise of pioneering innovation, we will soon announce the offering that is possible with this partnership. We are…

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Strategic Licensing 

After 16-years, Zee and Turner International end distribution pact

Zee Entertainment Enterprises Ltd (ZEEL) and Turner International have ended a 16-year-old strategic partnership on Monday (March 26). Media reports suggest Turner is planning to associate with IndiaCast Media Distribution for taking care of its circulation. As per the collaboration, IndiaCast will distribute Turner channels from April 1, 218. Both the companies have mutually decided to work independently to drive subscription revenues. The two brands had joined hands in 2002 to manage distribution and trade marketing for a bouquet of channels in India. “Zee Entertainment Enterprises Ltd. (ZEE) and Turner…

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Corporate Brand Retail Strategic Licensing 

SHOPX partners with Micromax to scale its retail footprint

SHOPX, India’s fastest growing digital offline platform, fueling retailers in India, announced a strategic partnership with Micromax, India’s leading Consumer Electronics Brand. With this partnership, Micromax will leverage SHOPX’s unique digital offline model to optimize its sales across India Tier-II markets. As part of the association, Micromax will offer exciting bumper/combo deals on the sale of its Micromax Video 2, Micromax X412, Micromax 2 AMP Power Adapter, Micromax Cable and Micromax Bluetooth Speaker 3W at a discounted and all-inclusive price of Rs. 2377. This is a limited period offer and…

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Strategic Licensing 

Bear Hunt Films strikes a deal with Visit Isle of Wight

                     BEAR HUNT FILMS LTD A landmark deal that has been struck between Bear Hunt Films and Visit Isle of Wight will bring We’re Going on a Bear Hunt to life this year on the Island. The year-long agreement will see a series of especially themed weekends and a new adventure trail designed to attract new family visitors to the Island as part of Visit Isle of Wight, the destination management organisation for the Island’s biggest marketing campaign to date. The…

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