Strategic Licensing 

Bay Tek Games takes over Dimensional Branding Group

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In a takeover of sorts, US game designer and manufacturer Bay Tek Games has acquired California-based licensing and branding firm Dimensional Branding Group (DBG).

The acquisition comes as Bay Tek Games expands beyond gaming to become a multiplatform entertainment company. The deal is also expected to enable DBG to expand its agency footprint, business development services, licensing sales and overall marketing efforts.

The acquisition will see DBG become a division of Bay Tek Games while still maintaining its offices in the San Francisco Bay Area.

DBG is positioned in entertainment, interactive and digital brand channels with experience in toy, publishing and game environments.The firm’s past and current clients include Skee-Ball, Jenga, Sony PlayStation, Talking Tom and Angry Birds.

Last year, Bay Tek Games rolled out the Skee-Ball arcade brand onto digital platforms through a number of licensing agreements. Then its partners included Ocean Media, Zynga (online social gaming) and Running Press Books (desktop games).

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