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HomeStrategic LicensingSanrio teams up with Elephant Parade

Sanrio teams up with Elephant Parade

Sanrio has teamed up with Elephant Parade, the social enterprise which works in aid of elephant conservation, to create the first ever collaborative art piece; a 1.5-metre baby elephant statue with a sitting Hello Kitty on top.

The popular character joins Elephant Parade’s family of over 1,500 elephant designs to raise awareness and funds for elephant conservation.

In addition to the life-size art piece, a number of elephant replicas will be produced to celebrate the partnership.

The miniature collection consists of ten new designs for sale with 20% of Elephant Parade’s net profit going toward vital elephant conservation projects run by their charity partner- Elephant Family.

The initial collection was launched on December 4 in Chiang Mai, Thailand.

Moris Calasso, licensing director of Sanrio said, “Elephants are magical creatures and deserve a secure future in our world. Through Hello Kitty’s worldwide appeal, we hope to inspire her supporters to learn more about the plight of the endangered Asian elephant and to introduce a new generation of people to join the movement to support elephant conservation.”

Mike Spits, founder of Elephant Parade added, “The new Hello Kitty range is a stunning example of the merging of two inspirational stories: Hello Kitty, beloved by artists and supporters, and Mosha, the inspiration of Elephant Parade, a little baby elephant who only had three legs. Elephant Parade have a very important message to tell of the need for elephant conservation and it’s wonderful that with Hello Kitty, together we can carry the conservation message to a wider audience.”


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