Strategic Licensing 

Sanrio teams up with Elephant Parade

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Sanrio has teamed up with Elephant Parade, the social enterprise which works in aid of elephant conservation, to create the first ever collaborative art piece; a 1.5-metre baby elephant statue with a sitting Hello Kitty on top.

The popular character joins Elephant Parade’s family of over 1,500 elephant designs to raise awareness and funds for elephant conservation.

In addition to the life-size art piece, a number of elephant replicas will be produced to celebrate the partnership.

The miniature collection consists of ten new designs for sale with 20% of Elephant Parade’s net profit going toward vital elephant conservation projects run by their charity partner- Elephant Family.

The initial collection was launched on December 4 in Chiang Mai, Thailand.

Moris Calasso, licensing director of Sanrio said, “Elephants are magical creatures and deserve a secure future in our world. Through Hello Kitty’s worldwide appeal, we hope to inspire her supporters to learn more about the plight of the endangered Asian elephant and to introduce a new generation of people to join the movement to support elephant conservation.”

Mike Spits, founder of Elephant Parade added, “The new Hello Kitty range is a stunning example of the merging of two inspirational stories: Hello Kitty, beloved by artists and supporters, and Mosha, the inspiration of Elephant Parade, a little baby elephant who only had three legs. Elephant Parade have a very important message to tell of the need for elephant conservation and it’s wonderful that with Hello Kitty, together we can carry the conservation message to a wider audience.”

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