Corporate Brand Retail Strategic Licensing 

SHOPX partners with Micromax to scale its retail footprint

Reading Time: 2 minutes Post Views: 3,026 SHOPX, India’s fastest growing digital offline platform, fueling retailers in India, announced a strategic partnership with Micromax, India’s leading Consumer Electronics Brand. With this partnership, Micromax will leverage SHOPX’s unique digital offline model to optimize its sales across India Tier-II markets. As part of the association, Micromax will offer exciting bumper/combo deals on the sale of its Micromax Video 2, Micromax X412, Micromax 2 AMP Power Adapter, Micromax Cable and Micromax Bluetooth Speaker 3W at a discounted and all-inclusive price of Rs. 2377. This is a limited…

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Strategic Licensing 

Bear Hunt Films strikes a deal with Visit Isle of Wight

Reading Time: 2 minutes Post Views: 2,756                      BEAR HUNT FILMS LTD A landmark deal that has been struck between Bear Hunt Films and Visit Isle of Wight will bring We’re Going on a Bear Hunt to life this year on the Island. The year-long agreement will see a series of especially themed weekends and a new adventure trail designed to attract new family visitors to the Island as part of Visit Isle of Wight, the destination management organisation for the Island’s biggest marketing campaign…

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Strategic Licensing 

9 Story Media Group acquires Out of the Blue Enterprises

Reading Time: 2 minutes Post Views: 10,450 9 Story Media Group has acquired children’s media company Out of the Blue Enterprises. New York City-based Out of the Blue will become a wholly owned subsidiary of 9 Story Media Group with Managing Director Samantha Freeman leading the company and co-founder Angela Santomero continuing to serve as creator and executive producer. Founded in 2005 by Blue’s co-creator Santomero and former Nickelodeon executive Samantha, Out of the Blue is best known for the Emmy-nominated literacy series Super WHY, Daniel Tiger’s Neighborhood and the interactive art adventure programme…

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Strategic Licensing 

Bay Tek Games takes over Dimensional Branding Group

Reading Time: < 1 minutes Post Views: 3,862 In a takeover of sorts, US game designer and manufacturer Bay Tek Games has acquired California-based licensing and branding firm Dimensional Branding Group (DBG). The acquisition comes as Bay Tek Games expands beyond gaming to become a multiplatform entertainment company. The deal is also expected to enable DBG to expand its agency footprint, business development services, licensing sales and overall marketing efforts. The acquisition will see DBG become a division of Bay Tek Games while still maintaining its offices in the San Francisco Bay Area. DBG is…

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Strategic Licensing 

Sanrio teams up with Elephant Parade

Reading Time: 2 minutes Post Views: 4,834 Sanrio has teamed up with Elephant Parade, the social enterprise which works in aid of elephant conservation, to create the first ever collaborative art piece; a 1.5-metre baby elephant statue with a sitting Hello Kitty on top. The popular character joins Elephant Parade’s family of over 1,500 elephant designs to raise awareness and funds for elephant conservation. In addition to the life-size art piece, a number of elephant replicas will be produced to celebrate the partnership. The miniature collection consists of ten new designs for sale with…

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Strategic Licensing 

Tata’s Croma cuts off losses by 68%

Reading Time: 2 minutes Post Views: 5,021 On the back of a 12% jump in revenue Tata Group’s consumer electronics retail chain Croma has cut of its losses by 68% in the year ended March 2017 to Rs 61.4 crore down from Rs 195.6 crore in the previous year. According to its latest regulatory filings, Infiniti Retail, that owns and operates the Croma stores, posted revenues of Rs 3,268.7 crore for 2016-17 against Rs 2,918.2 crore in the previous year. This defies the effects of the government’s demonetisation drive and ecommerce discounts. Infiniti Retail…

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Strategic Licensing 

China’s JD.com invests heavily in e-commerce platform Farfetch

Reading Time: 2 minutes Post Views: 2,756 In its zest to create a premier platform for luxury e-commerce across China, the country’s e-commerce retailer JD.com has made a strategic investment of $397 million in Farfetch, a global e-commerce platform for the fashion industry. “We are deeply honored and excited to be announcing this partnership with Richard Liu and JD.com,” says José Neves, founder, co-chairman and chief executive officer, Farfetch. “China is the world’s second largest luxury market, and we are delighted to have such a respected partner, known for its strict protection of IP,…

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Strategic Licensing Uncategorized 

Mattel in a joint venture to introduce number of learning and play clubs for children in China

Reading Time: 2 minutes Post Views: 2,800 In association with its subsidiary Club Med, Mattel has entered into a strategic joint venture with Fosun Group to introduce a number of learning and play clubs for children and families throughout China. “The learning and play clubs that will be developed through our partnership with Fosun aim to create rich experiences and deep connections with kids and parents alike, and help us deliver on our mission of inspiring wonder in the next generation to shape a brighter future,” said Margo Georgiadis, chief executive officer, Mattel. “Our…

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Strategic Licensing 

SpiceJet sets up own portal and also joins forces with Amazon

Reading Time: 2 minutes Post Views: 2,647 In a strategic move, SpiceJet has ventured into the retail segment setting up an e-commerce portal called SpiceStyle. It is expected to rake in additional revenues worth Rs 150 crore in the very first year. The retail venture would help the airline in driving up its ancillary revenues in the midst of intense competition in the fast-growing domestic aviation sector. “The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6 per cent to around 17 per cent in the last two years,”…

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Strategic Licensing 

Disney taps Sentiments to launch pet products

Reading Time: < 1 minutes Post Views: 2,601 In a strategic move, Disney Consumer Products and Interactive Media has tapped Sentiments to launch a new series of Disney- and Marvel-inspired pet products. “We’re so excited to collaborate with Disney and Marvel with this new product line,” says Sherry Samani, chief executive officer, Sentiments. “By leveraging our expertise in home textiles design, we have developed a stylish, innovative line inspired by these iconic characters,” she added.   The new collections will showcase Marvel’s Spider-Man, Beauty and the Beast, Tim Burton’s The Nightmare Before Christmas, Mickey Mouse…

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