Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing 

Licensing International Awards 2019: Winners Announced

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who showcase the creativity…

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Character Character & Entertainment Character Licensing 

Live Company Signs Licencing And Merchandising Deal With LMI

London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London. LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is now Live Co’s agent with respect to finding licencing and merchandising partners for Live Co’s BRICKLIVE branded merchandise and products. These products will be sold at Live Co’s BRICKLIVE tours, shows, and events. BRICKLIVE is…

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Toy Licensing 

This February, Lego Group to unveil product range for ‘The Lego Movie 2’

Inspired by the film, The Lego Group brought to India, an array of engagement activities and its latest movie-themed product range, taking Lego lovers across age groups on an epic building journey! The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted products from the…

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Corporate Brand 

First half of 2018 results: Lego’s revenue falls 5% to USD 2.21 billion

The LEGO Group witnessed a 5% decline in revenue for the first half of fiscal 2018, to the tune of USD2.21 billion. Similarly, operating profit was down 4% to USD651 million, and net profit dropped 10% to USD465 million. The LEGO Group CEO, Niels B Christiansen said, “Our plan for 2018 is to stabilize the business and invest to create growth in the longer-term. These results show we’re on track and we are encouraged by the early progress. They are due to strong execution by our market teams and compelling…

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Merchandise Licensing 

Lego launches their largest ‘Jurassic World’ collection in India

In what could be termed as good news, the Lego Group and the Universal Brand Development (UBC) launched their largest ‘Jurassic World’ collection in India. The collection offers an expanded line of construction sets, new animated content and a lifestyle collection. The line offers 13 construction sets that span every LEGO age category, as well as two all-new, animated videos, and an assortment of soft toys and collectibles to reach audiences beyond the traditional toy section. Also, a part of the collection includes mini figurines, soft line, and plush toys.…

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Character Licensing 

Waoh! LEGO characters narrate Turkish Airlines’ new safety video

Turkey’s national flag carrier Turkish Airlines has collaborated with Warner Bros and the LEGO Movie franchise to release a new flight safety video in which safety rules are narrated by LEGO movie characters. “In partnership with Warner Bros. and featuring the popular characters from The LEGO Movie franchise, the safety video will be shown on all flights starting today and will also debut online,” the company said in a written statement. The safety video is the first LEGO safety video ever made and demonstrates step-by-step safety procedures to passengers in…

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Character Licensing Movie Licensing 

#SuperSaturday: Are you a Potterhead? Visit these Harry Potter-themed restaurants before you die!

If you are a Potterhead and want to live in a magical world, then there are plenty of reasons to travel! If you want to eat and drink surrounded by a magical ambiance, there are a few stops you should make. Who knew magic could taste so good? Harry Potter has become such a well-recognized and beloved story, people are starting to branch out and making it a part of their own brand. These Harry Potter-themed restaurants will satiate all your magical needs: From a wrinkled Sorting Hat to elaborate…

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Brand Licensing 

Walt Disney Co. India signs 44 brand association deals for Star Wars

The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion activities. The deal…

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Toy Licensing 

JCPenney to now sell LEGO building bricks and playsets

In continuing to ramp up its carriage of kid-friendly products, US retailer JCPenney has now decided to sell LEGO building bricks and playsets in 875 of its in-store toy shops. A wider selection of LEGO products will also be available through JCPenney.com starting in December. Beginning this month, in-store toy shops will sell nearly 30 different LEGO sets including LEGO Classic creative building boxes, LEGO City sets and LEGO Friends sets. The expanded online collection will include 100 LEGO products ranging in price from US$4.00 to US$69.99. Additionally, JCPenney will continue to increase its…

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Toy Licensing 

LEGO in a partnership with i paper

Marking its return to UK media collaborations, LEGO has entered into a new partnership with the i paper. The deal will have the toy maker team with Warner Bros. Pictures for a special giveaway to promote the arrival of The LEGO Ninjago Movie which hits the theatres on October 13. Readers will be able to collect a free LEGO Ninjago Minifigure toy key ring on the weekend (on October 14). The offer will run in the iweekend edition dated Saturday 14 and October 15. Using a coupon in iweekend, readers…

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