Lego - Licensing Corner

Freaky Friday: How Lego targeted kids and adults in 2021

Reading Time: 3 minutes Post Views: 1,387 Freaky Friday: How Lego targeted kids and adults in 2021 In today’s Freaky Friday episode, we will uncover how Lego managed to appease kids and adults in the year 2020-21 and ultimately expanded its user base. About the brand: Lego For those of you who are living under a rock, LEGO is a billion-dollar Denmark-based toy company and is famous for its iconic interlocking colored toy bricks. Lego bricks are assembled and used to construct a variety of things including vehicles, working robots, and buildings. In the…

Retail Toys & Games

Lego’s new store in Manhattan is nothing like the ordinary

July 14, 2021 editorLego, Lego's new store in Manhattan is nothing like the ordinary

Reading Time: < 1 minutes Post Views: 952 Lego’s new store in Manhattan is nothing like the ordinary Lego, a popular toy brand opened a two-story store in Manhattan. This store is nothing like anyone has seen before, as it takes a huge leap on the immersive retail experience. The store offers a mini New York experience for the visitors – Statue of Liberty, One World Trade skyscraper, Empire State Building, a gargantuan Hulk statue, and an 8,80,000 block tree of Discovery. They offer unique propositions to kids with their Personalised Studio where visitors have…

Accessories Licensing Brand Licensing Celebrity Licensing Character Licensing Entertainment Licensing Fashion Licensing Game Licensing Global Licensing Intellectual Property Jewellery licensing LIMA INDIA Merchandise Licensing Sports Licensing Toy Licensing

Licensing International Awards 2019: Winners Announced

June 6, 2019 Rutika Malaviya20th Century Fox, Beanstalk, Coca-Cola, Epic Games, Forever 21, Fortnite, Lego, Licensing International, Licensing International Awards 2019, THE GOODYEAR TIRE & RUBBER CO, THE HERSHEY COMPANY, WARNER BROS. GLOBAL BRANDS & EXPERIENCES

Reading Time: 4 minutes Post Views: 3,534 The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business reflected throughout the entire awards process, beginning with the 150 judges from around the world who had the difficult job of reviewing the 600+ entries we received. Congratulations to tonight’s winners, who…

Character Character & Entertainment Character Licensing

Live Company Signs Licencing And Merchandising Deal With LMI

May 23, 2019 Rutika Malaviyabricklive, Lego, Licensing Deals, Licensing Management International, live company group

Reading Time: < 1 minutes Post Views: 1,984 London based Live Company Group PLC on announced that it has signed a licencing and merchandising agreement with Licensing Management International Ltd. Shares in children’s entertainment and education brand Live Co were up 6.7% at 61.33 pence Wednesday in London. LMI is a marketing consultancy and licencing management company which offers brand licencing. LMI is now Live Co’s agent with respect to finding licencing and merchandising partners for Live Co’s BRICKLIVE branded merchandise and products. These products will be sold at Live Co’s BRICKLIVE tours, shows, and…

Toy Licensing

This February, Lego Group to unveil product range for ‘The Lego Movie 2’

January 31, 2019November 11, 2021 LC TEAMHamleys, India, Lego, Lego Movie 2

Reading Time: 2 minutes Post Views: 3,657 Inspired by the film, The Lego Group brought to India, an array of engagement activities and its latest movie-themed product range, taking Lego lovers across age groups on an epic building journey! The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted…

Corporate Brand

First half of 2018 results: Lego’s revenue falls 5% to USD 2.21 billion

September 7, 2018 LC TEAMConsumer Products, Lego, Quarterly Results

Reading Time: 2 minutes Post Views: 3,409 The LEGO Group witnessed a 5% decline in revenue for the first half of fiscal 2018, to the tune of USD2.21 billion. Similarly, operating profit was down 4% to USD651 million, and net profit dropped 10% to USD465 million. The LEGO Group CEO, Niels B Christiansen said, “Our plan for 2018 is to stabilize the business and invest to create growth in the longer-term. These results show we’re on track and we are encouraged by the early progress. They are due to strong execution by our market…

Merchandise Licensing

Lego launches their largest ‘Jurassic World’ collection in India

August 18, 2018 LC TEAMIndia, Jurassic World, Lego, Universal Brand Development

Reading Time: 2 minutes Post Views: 3,459 In what could be termed as good news, the Lego Group and the Universal Brand Development (UBC) launched their largest ‘Jurassic World’ collection in India. The collection offers an expanded line of construction sets, new animated content and a lifestyle collection. The line offers 13 construction sets that span every LEGO age category, as well as two all-new, animated videos, and an assortment of soft toys and collectibles to reach audiences beyond the traditional toy section. Also, a part of the collection includes mini figurines, soft line,…

Character Licensing

Waoh! LEGO characters narrate Turkish Airlines’ new safety video

August 6, 2018 LC TEAMLego, safety video, Turkish Airlines

Reading Time: 2 minutes Post Views: 3,150 Turkey’s national flag carrier Turkish Airlines has collaborated with Warner Bros and the LEGO Movie franchise to release a new flight safety video in which safety rules are narrated by LEGO movie characters. “In partnership with Warner Bros. and featuring the popular characters from The LEGO Movie franchise, the safety video will be shown on all flights starting today and will also debut online,” the company said in a written statement. The safety video is the first LEGO safety video ever made and demonstrates step-by-step safety procedures…

Character Licensing Movie Licensing

#SuperSaturday: Are you a Potterhead? Visit these Harry Potter-themed restaurants before you die!

July 28, 2018 LC TEAMharry Potter, Hermione, Hogwarts, Lego, Ron, Themed-Restaurants

Reading Time: < 1 minutes Post Views: 3,500 If you are a Potterhead and want to live in a magical world, then there are plenty of reasons to travel! If you want to eat and drink surrounded by a magical ambiance, there are a few stops you should make. Who knew magic could taste so good? Harry Potter has become such a well-recognized and beloved story, people are starting to branch out and making it a part of their own brand. These Harry Potter-themed restaurants will satiate all your magical needs: From a wrinkled Sorting…

Brand Licensing

Walt Disney Co. India signs 44 brand association deals for Star Wars

December 15, 2017November 11, 2021 Rutika MalaviyaAmazon, Celio, Funskool, Google, Hamleys, hasbro, India, Lego, Myntra, Scholastic, Walt Disney Co. India

Reading Time: 2 minutes Post Views: 5,657 The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion…