Art & Design 

Uniqlo releases ‘KAWS x Sesame Street’ collaboration

Uniqlo has unveiled the eagerly awaited collaboration between contemporary artist KAWS and Sesame Street. The collection includes t-shirts, sweatshirts, hoodies and plush toys of Big Bird, Elmo, Cookie Monster, Ernie and Bert. The New York-based artist and designer has redrawn the classic Sesame Street monsters and muppets in his own signature style, creating a unique collaboration. The collection has been promoted by Uniqlo, taking over windows of key stores as well as being featured on its shopping bags. Brian Donnelly, known professionally as Kaws (stylized as KAWS), is an American…

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Collaborations Corporate Brand 

Now, Sesame Street is entering classrooms. Here’s how

Sesame Workshop has partnered with McGraw-Hill for classroom curriculum featuring “Sesame Street” characters. According to the experts, the move could open the door for other companies to move into the sensitive learning space with possible influence on children. However, no financial terms for their new line of classroom instructional materials have been disclosed yet. According to the deal, the two companies will offer research-based “Sesame Street” branded content to pre-kindergarten and elementary schools across the United States. The initial program will promote social-emotional learning skills such as empathy and self-awareness…

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TV & Films 

Vewd, Kaltura to bring ‘Sesame Street’ to millions across globe

Sesame Workshop, the non-profit educational organization behind Sesame Street launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel etc. The new app was built in partnership by Vewd, the global market leader in enabling OTT, and Kaltura, the leading…

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Character & Entertainment 

Nelvana secures broadcast deal with Sesame Workshop

Corus Entertainment’s Nelvana Enterprises and a world-leading producer and distributor of kid’s programming has secured the broadcast and licensing rights to beloved children’s program — Sesame Street. Under the new agreement, Nelvana will exclusively broadcast Sesame Street and Sesame Studios’ content in Canada on Corus’ Treehouse, as well as on the network’s non-linear platforms. Nelvana will also represent Sesame Street within the Canadian licensed consumer products community. Scott Chambers, senior vice president, North America Media and Licensing, Sesame Workshop, added: “Nelvana’s commitment to family and children’s entertainment aligns perfectly with…

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Fashion & Accessories 

Sesame Street is expanding its fashion portfolio in Asia. Here’s how

Sesame Street is expanding its fashion and lifestyle offerings with new apparel and accessory collections for Asia. The rest of the Sesame Street gang have been creatively interpreted by some of the region’s most dynamic fashion labels, connecting the iconic Sesame brand with an exciting line of products from new partners. Sesame Street fans will see new collections from: Lalabobo: Premium casual-wear brand Lalabobo introduced a Sesame Street capsule collection in their 200-plus stores in China earlier this year. This collaboration features pieces for women and children, including sweatshirts, sweaters,…

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Entertainment Licensing 

Hopster in an agreement with Sesame Street

The pre-school learning and entertainment app Hopster has got into an agreement with Sesame Workshop to include a suite of Sesame Street content on the platform across North America and the UK. The collection will include short form Sesame Street segments called Global Grover, Count TV and Best Friends. Hopster takes pride in featuring shows that are not only fun but have educational value too. With its focus on research-based early learning, Sesame Street will bring new assets to the platform to support the mission of helping kids learn through…

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Entertainment Licensing Uncategorized 

CCTV to co-produce its annual Spring Festival special with Sesame Street

Building on a relationship that began 35 years ago with the televised Big Bird in China special, China’s national broadcaster China Central Television Children’s Channel (CCTV) and Sesame Workshop, the non-profit educational media organisation behind Sesame Street will co-produce segments for CCTV’s annual Spring Festival special. For the first time, CCTV will be on the iconic Sesame Street set in New York to shoot segments showcasing Chinese New Year traditions, customs and legendary stories. Since 2014, Sesame Street’s Cookie Monster, Elmo and Lily have joined CCTV children’s hosts Ju Ping,…

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Toy Licensing 

Sesame Workshop appoints Mattel as master toy licensee for Latin America

As part of Sesame Street’s re-launch as Sesamo in the region, Mattel’s upcoming Latin-focused line will feature Elmo Cookie Monster and Abby Cadabby as well as Bert and Ernie in leading roles for the first time in the region. To be available in May 2018, the items will focus on early childhood development and learning through play. Products will range from plastic figurines to plush, and characters will also be featured in Mattel’s Mega Bloks preschool construction sets in the US, Canada and LatAm. Sesamo, earlier known as Vila Sesamo launched late last year with…

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Event News 

Licensing Expo Japan ends on a happy note

UBM’s Global Licensing Group, organizers of Licensing Expo, has come out with the initial results of its inaugural licensing trade show in Tokyo, Licensing Expo Japan. On the whole, Licensing Expo Japan brought 400 international and Japanese brands as well as 13,200 licensees and retailers to Tokyo Big Sight for three days of networking and deal making. The exhibiting brands and agents who took part in the Expo included Astro Boy, B. Duck, Betty Boop, CAA-GBG, Capsubeans, Caterpillar, Copyrights Asia, Corvette, The Dark Tower, Dwell Studios, Gaia, Hoppe-chan, IMG, Jean-Michel Basquiat,…

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Character & Entertainment Character Licensing Entertainment Licensing TV Series Licensing 

Sesame Street Secures Partnership with Sambro International

Sambro International has been named the plush toy, bags and arts and crafts partner for the iconic pre-school property, Sesame Street. The firm will deliver the range of Sesame Workshop licensed items across the UK, Benelux, Iberia, the Nordic countries and CEE. Sambro will focus on creating a variety of branded products to build a strong presence with major retailers working closely with Sesame’s UK licensing agency CPLG’s local network of offices. “We are pleased to be working with Sambro to offer children and their families a new collection of…

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