Apparel Licensing

PUMA and Barbie launch new fashion collection

December 10, 2018

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie […]

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Primark releases new Harry Potter sleepwear collection

November 23, 2018

Primark has unveiled a new Harry Potter sleepwear collection. The range is available for women and children, with shorts to cami sets all given a special Harry Potter twist. The prices of the products range between USD 4 and USD 20. Check out the collection here: The collection includes striped pyjama tops and trousers, a […]

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Richardson, Pornhub launch new capsule collection. See pics

November 17, 2018

Pornhub and Richardson have teamed up once again for a Fall/Winter 2018 capsule collection. Comprised of 13 pieces, the limited-edition range brings together the mixture of self-expression and erotica that connects the two parties. The collection comprises of co-branded hoodies, crewneck sweaters, T-shirts, caps, socks, slides, playing cards, and stickers. Check out the collection here: […]

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Nike Vision partners with Kevin Durant for eyewear collection

November 16, 2018

Premium sports eyewear brand Nike Vision has teamed up again with two-time NBA Finals MVP and back-to-back World Champion Kevin Durant for his 2018 KD Eyewear Collection. Paying homage to Durant’s professional accomplishments, the collection comprises of sophisticated shapes and patterns inspired by his dynamic playing style. The glasses are available in a variety of […]

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Authentic Hendrix, Libertine partner to create luxury apparel collection

November 13, 2018

Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix, which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix announced a new luxury apparel partnership. The association blends the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig. The Authentic Hendrix-Libertine […]

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Baba Ramdev’s Patanjali enters branded apparel space

November 13, 2018

Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report. The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around […]

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Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

November 1, 2018

The skateboarding division of Adidas has teamed up with MTV to create a limited-collection of Beavis and Butt-Head merchandise. According to a Nerdist report, the products in the Adidas / Beavis and Butt-Head collection will be priced between the USD30 – USD70 mark. Check out the full collection here: From the hoodie and jacket to […]

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Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

October 29, 2018

The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year. The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and […]

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To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

October 23, 2018

In a bid to tap into the largely unorganized ethnic wear market, Flipkart-owned online fashion platform Myntra announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. Bollywood Actor and Producer, Saif Ali Khan said, […]

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Manchester United and True Religion launch denim wear collection

October 22, 2018

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection. In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles. Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is […]

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Perry Ellis announces apparel license deal for ‘Laundry by Shelli Segal’

October 20, 2018

Perry Ellis International announced that it has entered into a license agreement with BAK Apparel to include day and special occasion dresses as well as shrugs, toppers and coordinate sweaters for girls ranging in 4-13 years of age under the ‘Laundry by Shelli Segal’ brand. The new collection is expected to launch in Spring 2019 […]

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Nickelodeon signs sustainable fashion licensing deal

October 17, 2018

The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal. Viacom Nickelodeon Consumer Products (VNCP) teamed up with Trashcode to create products made from plastic bottles. It has, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear. […]

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ONLY launches exclusive Harry Potter apparel collection

October 12, 2018

To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter, fashion brand ONLY has launched an exclusive women’s apparel collection featuring the world’s most popular young wizard. The collection has been created by Bioworld Merchandising India. The clothing collection comprises of quirky printed T-shirts, blazer and comfy sweatshirts. The capsule collection is priced between Rs. […]

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U.S. Polo Assn. announced as official apparel supplier at Buenos Aires 2018

October 10, 2018

USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will be the official apparel supplier of the 2018 Buenos Aires Youth Olympic Games Polo Showcase. The event, which is organized by the Federation of International Polo (FIP), enables young, aspiring […]

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