Apparel Licensing

Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Bangarang signs up with Muhammad Ali Brand

May 16, 2019

Bangarang and its in-house brand Superare has signed a licensing deal with the Muhammad Ali brand. The partnership will lead to a collection of Bangarang apparel inspired by the former Heavyweight Champion of the World. The collection includes a range of t-shirts, tank tops, hats and hoodies. Each item in the line will consist of […]

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Nandita Mahtani launches Cartoon Network-inspired collection

April 8, 2019

Cartoon Network Enterprises has partnered with well-known designer, Nandita Mahtani, to launch a stunning clothing collection that celebrates Cartoon Network toons from the 1990s. The Cartoon Network x Nandita Mahtani capsule collection is inspired by The Powerpuff Girls, Johnny Bravo, Dexter’s Laboratory, Courage the Cowardly Dog and Samurai Jack. Nandita Mahtani held an exclusive preview […]

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Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

January 24, 2019

What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we […]

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Nandita Mahtani designs cartoon-inspired fashion collection

December 26, 2018

Cartoon Network Enterprises, the licensing and merchandising arm of Turner India, announced its first-ever collaboration with entrepreneur and fashion designer, Nandita Mahtani. According to a report in the Economic Times, the capsule collection will include 40 versatile pieces including playful denim jackets, bomber jackets, slip dresses, skirts, and sweatshirts in vibrant colours. The fashion line […]

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PUMA and Barbie launch new fashion collection

December 10, 2018

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie […]

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Primark releases new Harry Potter sleepwear collection

November 23, 2018

Primark has unveiled a new Harry Potter sleepwear collection. The range is available for women and children, with shorts to cami sets all given a special Harry Potter twist. The prices of the products range between USD 4 and USD 20. Check out the collection here: The collection includes striped pyjama tops and trousers, a […]

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Richardson, Pornhub launch new capsule collection. See pics

November 17, 2018

Pornhub and Richardson have teamed up once again for a Fall/Winter 2018 capsule collection. Comprised of 13 pieces, the limited-edition range brings together the mixture of self-expression and erotica that connects the two parties. The collection comprises of co-branded hoodies, crewneck sweaters, T-shirts, caps, socks, slides, playing cards, and stickers. Check out the collection here: […]

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Nike Vision partners with Kevin Durant for eyewear collection

November 16, 2018

Premium sports eyewear brand Nike Vision has teamed up again with two-time NBA Finals MVP and back-to-back World Champion Kevin Durant for his 2018 KD Eyewear Collection. Paying homage to Durant’s professional accomplishments, the collection comprises of sophisticated shapes and patterns inspired by his dynamic playing style. The glasses are available in a variety of […]

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Authentic Hendrix, Libertine partner to create luxury apparel collection

November 13, 2018

Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix, which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix announced a new luxury apparel partnership. The association blends the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig. The Authentic Hendrix-Libertine […]

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Baba Ramdev’s Patanjali enters branded apparel space

November 13, 2018

Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report. The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around […]

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Adidas, MTV launch ‘Beavis and Butt-Head’ merchandise collection

November 1, 2018

The skateboarding division of Adidas has teamed up with MTV to create a limited-collection of Beavis and Butt-Head merchandise. According to a Nerdist report, the products in the Adidas / Beavis and Butt-Head collection will be priced between the USD30 – USD70 mark. Check out the full collection here: From the hoodie and jacket to […]

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Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

October 29, 2018

The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year. The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and […]

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To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

October 23, 2018

In a bid to tap into the largely unorganized ethnic wear market, Flipkart-owned online fashion platform Myntra announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. Bollywood Actor and Producer, Saif Ali Khan said, […]

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