Celebrity Licensing

Ace designer Sabyasachi forays into the world of cosmetics with L’Oreal Paris

October 9, 2018

The Indian ace designer Sabyasachi Mukherjee has forayed into the world of cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection. The limited-edition ‘LorealParisxSabyasachi’ is now available for sale online. The products include lipsticks, mascara and eyeliner, and the prices range between Rs 600 – 1500. The idea […]

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Jessica Biel launches athleisure collection with Gaiam

September 25, 2018

Golden Globe and Emmy award nominated actress, producer, and activist, Jessica Biel has debuted her first capsule collection with yoga, fitness, and wellness brand Gaiam, a division of Sequential Brands Group. The brand revealed the collection at The One Hotel Brooklyn Bridge in New York City. The event marked the first celebrity-created line for Gaiam […]

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DuckTales is getting a reboot, Shaan and son recreates title track

September 20, 2018

In what could be termed as good news for 1990s kids, Disney Channel India is finally launching the reboot of DuckTales on October 1. It is said that the series will reach out to the next generation and set an example for them to be confident, curious, independent and innovative. And adding punch to its […]

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Tiger Shroff launches active wear brand ‘PROWL’

September 11, 2018

Joining the celebrity bandwagon, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand PROWL, in association with Mojostar on September 10. The wide range of products includes T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear starting at Rs 999. PROWL will target young consumers between 18 and 25 years of age […]

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Kriti Sanon unveils Autumn/Winter collection of her fashion label – Ms. Taken

September 4, 2018

Bollywood actress Kriti Sanon unveiled the Autumn/Winter collection of her fashion label – Ms. Taken. Ms. Taken is a signature western wear line that includes tops, tunics, dresses, trousers, jackets, and denims. Check out the collection here: The actress forayed into the fashion world by collaborating with legendary cricketer Sachin Tendulkar-backed celebrity fashion company Universal […]

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Shweta Bachchan Nanda launches her fashion line ‘MXS’

September 4, 2018

Shweta Bachchan Nanda launched her fashion line ‘MXS’ in association with designer Monisha Jaising with much fanfare on September 1. The duo has created 52 styles which can be worn by people across 15-55 years of age. The collection exemplifies a sense of ease, a mix and match appeal and versatility. To express his excitement, […]

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Kylie Cosmetics is launching in Ulta Beauty, confirms Jenner

September 1, 2018

Kylie Cosmetics will be launching at Ulta Beauty, online and in retail stores across the country.  After years of selling her Lip Kits exclusively on the Kylie Cosmetics website, America’s richest self-made millionaire announced that Kylie Cosmetics will be launching at Ulta Beauty. Jenner took to the Twitter and posted the official announcement: “I’m so […]

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Sunny Leone launches her first pop-up store in Mumbai

August 31, 2018

In a first of its kind, Bollywood actress Sunny Leone launched her first pop-up store in Mumbai. Currently, the actress owns a line of cosmetics under the brand, StarStuck, which was previously being sold on online platforms. With the launch of this pop-up store, Leone aims to give a tangible experience of the range to […]

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Viaan Industries launches ‘VOW’ game, crosses 75k downloads

August 31, 2018

Viaan Industries, a popular licensing, entertainment, and gaming company promoted by leading entrepreneur, Raj Kundra, and Bollywood actress Shilpa Shetty Kundra had recently launched VOW game, a farming game in August. The company launched the game in association with Mangala Green Infra Ventures Private limited. Since the launch, the game has received a tremendous response […]

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Cheating case filed against Hrithik Roshan, HRX brand issues clarification statement

August 30, 2018

After being accused of cheating, Bollywood actor Hrithik Roshan has issued a statement to clarify the matter. His statement read, “Hrithik Roshan and HRX Brand have no association with the matter in question in news. HRX Brand has been licensed to Global Fragrances for limited purposes. The license was terminated by HRX Brand because of […]

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