Celebrity Licensing

Virat Kohli’s athleisure brand One8 forays into fragrances segment

December 6, 2018

Indian cricket team captain Virat Kohli has expanded the product portfolio for his brand One8 and launched his fragrance collection. Virat Kohli had launched his athleisure brand One8 last year in collaboration with German sports lifestyle brand Puma. The product portfolio includes Eau De Parfum, deodorants and pocket sprays, the company said. One8 Fragrances will […]

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Designer Manish Malhotra to launch his first-ever makeup line

December 4, 2018

After designer Sabyasachi Mukherjee, ace designer Manish Malhotra forayed into the world of cosmetics after conquering the fashion segment.  The designer has collaborated with premium European make-up brand MyGlamm to launch a new collection. The collection is called ‘Manish Malhotra Haute Couture Makeup’. With celebrity fitness trainer Deanne Panday’s daughter Alanna as Malhotra’s muse, the […]

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Kendall, Kylie Jenner drop an apparel line & we’re drooling!

December 1, 2018

To all the fashionistas out there, the Kardashian duo – Kendall and Kylie Jenner have released a line of apparel in partnership with PacSun. The collection comprises of puffer coats, frayed denim, and cropped jackets, as per a report in Seventeen. The collection is available at Macy’s and ranges from USD 385 for the ultra-luxe […]

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Selena Gomez releases her first apparel collection ‘Strong Girl’

December 1, 2018

Singer and actress Selena Gomez has released her first apparel collection “Strong Girl” in association Puma under her ‘SG x Puma’ label. The collection is inspired by strong women throughout history and includes athleisurewear in shades of black, white and gray. The collection also comprises of graphic jackets, faux leather accessories, mesh tops, and a […]

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Michelle Obama launches inspirational merchandise line

November 26, 2018

The former first lady Michelle Obama launched a 25-piece line of merchandise including an American-made line of clothes, mugs, pins, notebooks, candles and tote bags covered in her own motivational messages related to her new book. Michelle Obama’s memoir, Becoming, had gone on sale and is already a huge hit. Her highly anticipated book chronicles […]

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Black Friday is here: Check out the latest launches by celebrities

November 23, 2018

Today is that time of the year! With trolleys and wallets, we are all set for the annual pre-Christmas sale extravaganza that is Black Friday and Cyber Monday. Black Friday falls on November 23, is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has […]

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Kim Kardashian x Kylie Jenner’s new lipstick collab teased. See pics

November 22, 2018

Kardashian sisters — Kylie Jenner and Kim Kardashian finally revealed the sophomore makeup collaboration between KKW Beauty and Kylie Cosmetics. The youngest sibling of the Kardashian-Jenner clan and the youngest self-made billionaire took to the Instagram to unveil the four-piece lip set. The collaboration is set to launch on Black Friday, which falls on November […]

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Kim Kardashian, Kylie Jenner to launch a new beauty collab on THIS day

November 16, 2018

In what could be good news for all the fashionistas ahead of the Black Friday which will fall on November 23, Kim Kardashian and Kylie Jenner are launching a new beauty collaboration on the dedicated discount day. “KKW x Kylie Round 2” will see the beauty mogul sisters come together for an exclusive beauty collection […]

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Celine Dion launches gender-neutral children’s clothing collection

November 14, 2018

Singer Céline Dion has associated with fashion designers Iris Adler and Tali Milchberg, the co-founders of the global children’s fashion brand NUNUNU, to create a new collection of kid’s gender-neutral clothing, CELINUNUNU. “CELINUNUNU believes that fashion builds concepts deep within our minds and changes thought patterns. It aims to free the forces of creativity and […]

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Shikhar, Aesha Dhawan launch home décor brand ‘DaONE Home’

October 30, 2018

Foraying into the entrepreneurial venture, Indian cricketer Shikhar Dhawan along with his wife Aesha Dhawan has launched his home décor brand ‘DaONE Home’. DaONE Home is a blend of elegance and practicality, reflecting everything that the couple holds dear in their lives. Commenting on the launch, Shikhar Dhawan, Co-founder – DaONE Home was quoted as […]

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Being Human launches #BeAllHeart campaign with Salman Khan

October 27, 2018

Being Human, fashion retail house founded by Bollywood actor Salman Khan has released a new campaign, #BeAllHeart, for its upcoming Autumn Winter ‘18 collection. The campaign will witness Salman along with seven young models, endorsing the brand’s latest collection. The campaign encourages one to celebrate the most fashionable thing of all with the tagline ‘Wear […]

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From launching Halloween range to being sued: Here’s what happening in Kylie’s world

October 25, 2018

Reality TV personality, makeup mogul and youngest self-made billionaire Kylie Jenner has been sued for straight-up stealing another cosmetic line. According to a TMZ report, a company named Sheree Cosmetics has sued Kylie and her company, Kylie Cosmetics, for reportedly stealing its “Born to Sparkle” makeup collection. As per the documents obtained, the company claims […]

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To tap ethnic wear segment, Myntra launches Saif Ali Khan’s ‘House of Pataudi’

October 23, 2018

In a bid to tap into the largely unorganized ethnic wear market, Flipkart-owned online fashion platform Myntra announced the launch of an ethnic wear brand ‘House of Pataudi’ in association with Saif Ali Khan. ‘House of Pataudi’ is co-owned by Myntra, Exceed Entertainment and Saif Ali Khan. Bollywood Actor and Producer, Saif Ali Khan said, […]

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Myntra to sell its private label ‘All About You’ in Walmart Canada stores

October 22, 2018

To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada. According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan […]

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