Celebrity Licensing

Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

July 5, 2019

Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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Virat Kohli’s brand One8 launches new line of fragrance

May 21, 2019

Virat Kohli has now set his eyes on the world of fragrances.  The legendary batsman was in Dubai for the official UAE launch of his brand one8’s new line of fragrances. The private soiree saw Kohli unveil the full collection, and talk at length about how his brand one8 captures the essence of his multi-faceted […]

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Starring on the licensing sky

May 20, 2019

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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Kylie Jenner to launch Valentine’s Day makeup collection on THIS day!

January 30, 2019

Want to gift your girlfriend an exquisite makeup collection on February 14? Fear not, the beauty mogul is here again to surprise us with beautiful products. The youngest of Kardashian, Kylie Jenner will be releasing Valentine’s day collection on February 1.   View this post on Instagram   Three must-have Valentine’s lip sets ❤️ The […]

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A dream collaboration: Jacqueline Lash by Huda Beauty is out now!

January 30, 2019

Finally! The Jacqueline Lash by Huda Beauty and Moi is out now. The beauty-blogger-turned-entrepreneur Huda Beauty had partnered with Bollywood actress and model Jacqueline Fernandez to release a line of eyelashes. In a first-of-a-kind collaboration, Huda Beauty x Jacqueline lashes launched on shophudabeauty.com on January 29. In a series of pictures, the actress took to […]

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Love is all we need: Anushka’s ‘NushForLove’ to drop this February!

January 24, 2019

In what could be termed as good news for LGBTQ in India, Bollywood actress Anushka Sharma’s fashion brand ‘Nush’ is all set to launch Pride fashion collection. Titled as ‘NushForLove’, the clothing collection is expected to drop somewhere around in February. On December 22, Nush teased a video with the caption “Love is all we […]

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Huda Beauty collaborates with Jacqueline Fernandez for eyelashes

January 21, 2019

In what could be termed as good news for all fashionistas, beauty-blogger-turned-entrepreneur Huda Beauty has teamed up with Bollywood actress and model Jacqueline Fernandez to release a line of eyelashes. On Sunday, Kattan posted a video and photo set with the caption, “OMG 😱 I am SUPER excited to announce our first EVER product collab! […]

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Hrithik Roshan’s HRX to open first offline store in Bengaluru

January 21, 2019

Bollywood actor Hrithik Roshan’s fashion brand HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai, according to a Fashion United report. Currently, it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is also looking to add new categories such as eyewear, […]

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Ranveer Singh gets a ‘Simmba’ tribute from Tinkle comics!

January 14, 2019

After ruling the box-office with his action drama ‘Simmba’ and creating a stir with the trailer of his upcoming movie ‘Gully Boy’, Bollywood actor Ranveer Singh share cover with Suppandi and Shikari Shambu on Tinkle Magazine. The famous and popular kids’ comic and magazine Tinkle has featured Ranveer Singh’s Simmba avatar on their special January […]

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Huda Beauty confirms launch of skincare collection in 2019

December 27, 2018

After launching big products such as concealers, setting powders and nude palette, fashion queen Huda Kattan is working on launching a Huda Beauty skincare range. In an interview with InStyle, Huda revealed that she would be launching a skincare collection in 2019. “We have plans to launch a skin-care brand in 2019 which is also […]

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Birthday Gift: Salman’s iconic original blue gemstone bracelet is now on sale!

December 27, 2018

Bollywood’s Bhai Salman Khan turns 53 on December 27! In another act of kindness, Being Human founder and Bollywood actor Salman Khan revealed his iconic blue gemstone bracelet. As a special gift, Salman to sell his original lucky bracelet, as a part of the Being Human Jewellery series. Just to remind the readers, Prasad Kapre […]

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Girlfriend Goals: Khloe Kardashian, Malika Haqq launch ‘BFF Collection’

December 21, 2018

What can you do for your childhood besties? Taking the definition of ‘friendship’ to one notch higher, Khloe Kardashian and Malika Haqq have come together for the ultimate collaboration, and it’s totally #friendshipgoals. The longtime friends have partnered with Becca Cosmetics to create their very own makeup collection. Following the footsteps of Kim Kardashian and […]

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