Corporate Brand Entertainment Licensing 

Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars

Reading Time: 2 minutes Post Views: 1,509 Sony Pictures acquires Crunchyroll anime business for 1.175 billion dollars Sony Pictures Entertainment Inc. (SPE) acquires AT & T’s Crunchyroll anime business for 1.175 billion dollars. Crunchyroll will now be a part of the Sony Funimation venture. This would give viewers the chance to experience a “unified anime subscription.” Crunchyroll is a premium anime direct-to-consumer service with 5 million SVOD subscribers and growing.  It serves 120 million users who are based in over 200 countries offering AVOD, mobile games, manga, events merchandise, and distribution. The deal provides…

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Character & Entertainment Merchandise Licensing 

Filippo Laterza and MDL present: The Angry Birds Movie 2 fashion collection!

Reading Time: 2 minutes Post Views: 2,664 Maurizio Distefano Licensing (MDL), which has been appointed to manage the worldwide rights for the talented young Italian stylist Filippo Laterza, has announced the launch of a new Filippo Laterza collection. It’s themed around the new movie inspired by the globally successful property Angry Birds, which is also represented by MDL. Born in 1995, Filippo Laterza grew up in a family of tailors and was at home in the world of fabrics and hand-made from an early age. After fashion school, where his prints won numerous prizes,…

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Character Character & Entertainment 

Angry Birds takes flight with Neos!

Reading Time: 2 minutes Post Views: 3,016 This summer sees the arrival of some delightful new travel companions for Neos, the leisure airline owned by the Alpitour Group. Angry Birds – the stars of cinema, toys, promotions, their own games and much, much more – will actually take flight over the next few months aboard a 737 that has been personalized just for them!   This initiative is the latest project in the successful partnership between the Alpitour Group and Angry Birds, which was launched last winter. These two major names in their fields…

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Music Music Licensing 

KickO unites music legends on World Music Day to bring music closer to children!

Reading Time: 2 minutes Post Views: 2,210 Rsearch says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. And on the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! Is all set to celebrate the magical gift of music and spread unlimited smiles amongst its young fans. On the day when the world celebrates music, Sony YAY! aims to ensure that children from different walks of life strengthen their musical connect and not miss out on this…

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Strategic Licensing 

DHX Media forms strategic partnership with Sony on Peanuts

Reading Time: 2 minutes Post Views: 3,048 DHX Media and Sony Music Entertainment (Japan) Inc. announced today that they have entered into a definitive agreement whereby SMEJ will indirectly purchase 49% of DHX Media’s 80% interest in Peanuts for C$237 million (US$185 million) in cash, subject to customary working capital adjustments. Pro forma for the transaction, DHX Media will own 41% of Peanuts, SMEJ will own 39%, and the members of the family of Charles M. Schulz will continue to own 20%. DHX Media and SMEJ have also agreed to extend the duration of…

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Character & Entertainment 

Pokémon signs two new distribution partnerships in UK

Reading Time: < 1 minutes Post Views: 6,656 The Pokémon Company International has signed two new major distribution partnerships in the United Kingdom including Sony Pictures, as per a report in the Global License. Sony Pictures Television Networks, which includes POP, POP Max and the POP Fun app has acquired “Pokémon the Series: Black & White” for its platforms. Sky UK Unlimited, has picked up “Pokémon the Series: Diamond and Pearl.” Select content will be available on-demand on various Sky platforms and the Sky Kids app in a staggered roll-out this year. Sky UK Unlimited…

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Movie Licensing 

Sony Pictures comes out with trailer of Peter Rabbit

Reading Time: < 1 minutes Post Views: 4,494   Sony Pictures has come out with the first trailer of the hotly tipped Peter Rabbit movie that is due for release in March 2018. Penguin Ventures is working with Sony Pictures Entertainment on the licensing and consumer products programme for the new live action/CGI Peter Rabbit movie. Sony Pictures Entertainment has launched a worldwide licensing campaign that includes Penguin Ventures’ agency representation in the UK and Eire, Australia, New Zealand and Japan for Sony Pictures Consumer Products in the particular territories. The film is based on…

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Brand Licensing Movie Licensing 

Sony Pictures teams up with Dell to feature new Spider-Man film in marketing campaign

Reading Time: 2 minutes Post Views: 3,212     Sony Pictures has partnered with Dell to feature the upcoming movie Spider-Man: Homecoming in a 360-degree global marketing campaign, activations among other activities. The new partnership will integrate Dell’s new Inspirion 15 Gaming laptop as well as its popular XPS 13 2-in-1 computer into the film’s storyline. It will also include a full-scale marketing and promotional campaign that would include a TV spot, cinema, print, digital advertising, out-of-home placements and consumer engagement activations that will feature both Dell and Spider-Man: Homecoming throughout the summer. A highlight from the campaign…

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Entertainment Licensing Sports Licensing 

Sony Pictures acquires broadcast rights of Super Fight League

Reading Time: < 1 minutes Post Views: 3,696 Super Fight League, India’s first martial arts promotion today announced that Sony pictures will be their official broadcast partner MMA league will be hosted in India from 20th January – 25th February 2017. The fights will be broadcast live on Sony ESPN and Sony ESPN HD channels while the opening ceremony will be shown live on Sony MAX. The franchisee based league that will feature eight teams, being organized in association with the All India Martial Arts Association (AIMMAA) and will commence with the opening ceremony on 20th January…

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Entertainment Licensing Movie Licensing 

Sony Pictures teams up with Penguin for Peter Rabbit Movie licensing programme

Reading Time: < 1 minutes Post Views: 3,781 Sony Pictures has teamed with Penguin Ventures to develop a licensing and consumer products programme for the upcoming Peter Rabbit movie Sony Pictures Entertainment is launching a worldwide licensing campaign that will include representation from Penguin Ventures across the UK, Ireland, Australia, New Zealand and Japan. The programme will be developed around the upcoming live-action and CG animated Peter Rabbit movie, based on the hit series from Beatrix Potter. Jamie Stevens, EVP Worldwide Consumer Products Sony Pictures Entertainment, said: “We are excited about the creative direction of…

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