Collaborations TV & Films 

Paramount, Turner partner for a series of promotional events for ‘Sherlock Gnomes’

Paramount Pictures has teamed up with Turner for a series of promotional events and marketing campaigns to bring its new film ‘Sherlock Gnomes’ to life. Under the Pan-European deal, Turner has constructed a giant coloring wall that features characters from the upcoming film. Following the activation, Turner will place ads across its on-air and digital properties in the UK, France, Italy, Spain and Germany. This includes a co-branded Dangers of the Garden promotion, which will feature gnome-themed games on the Cartoon Network games site. “This is the first time Turner…

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Toy Licensing 

Funrise in a multi-year partnership with Paramount Pictures for Amusement Park

California-based toy manufacturer Funrise has entered into a multi-year partnership to serve as global master toy partner for Paramount Pictures’ animated feature film Amusement Park. Funrise will create a line that includes figures, play sets, plush, role-play and collectibles. Amusement Park is slated for a March 2019 release in the US and Funrise’s products are set to roll out globally early next year. Produced by Paramount Animation, Nickelodeon Movies and Ilion Animation Studios, the 3D-animated adventure/comedy features a voice cast including Matthew Broderick, Jennifer Garner, Kenan Thompson, Ken Jeong, Mila Kunis,…

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Event 

Online registration for 19th Brand Licensing Europe goes underway

Online registration for the 19th Brand Licensing Europe (BLE) has gone underway. BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London. Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store. Among the participants, Sony Interactive…

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Movie Licensing 

Paramount Pictures announces a slew of new deals for Baywatch

Parmount Pictures’ Baywatch is releasing today. We Indians are very excited as the reboot movie stars our very own Priyanka Chopra. The latest is that the production house has announced a slew of new deals for Baywatch. The list of participating brands are as under: Under Armour created the iconic custom swimsuits and life guard gear seen in the film, and is offering inspired-by apparel and swimwear on online and at select Under Armour Brand House stores. Sprint features custom Baywatch-themed SprintWatch digital spots helping customers save money with Sprint’s Unlimited…

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Event News 

BLE shortlisted for AEO Excellence Award

Brand Licensing Europe (BLE), the largest licensing event in Europe, has been shortlisted for an AEO Excellence Award. The AEO Awards represent the best that the events industry has to offer and will showcase the achievements from within the industry. The winners will be unveiled on June 16 at the Grosvenor House in London. BLE has been shortlisted in the Best U.K. Trade show over 2,000 sq. m. category. “We are genuinely thrilled to be shortlisted for an AEO Excellence Award,” says Anna Knight, brand director, BLE. “These are exciting…

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Event News 

186 exhibitors confirm their participation in Brand Licensing Europe

With just under five months left for the Brand Licensing Europe to take place, the show’s organisers have announced that 186 exhibitors have already confirmed their participation. The number includes 22 first timers. This year, it will take place from 10-12 October 2017 at Olympia London. “We’re delighted to welcome all 22 new exhibitors to BLE 2017, especially as they represent such a wide spectrum of industry, from pre-school to visitor attractions, and from top flight sporting brands, to globally-known TV production companies,” commented Anna Knight, Brand Licensing Europe’s brand…

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Movie Licensing 

Paramount Pictures involves several licensees for its new movie Ghost in the Shell

Paramount Pictures has joined hands with a number of licensees to support its new movie Ghost in the Shell that  released last Friday, March 31. Partners who have been selected for the programme are: Weta Workshop for limited edition scale figures and collectibles; ThreeZero for collectible figures; McFarlane Toys for articulated figures; Funko for Pop! vinyl figures; CMON for a board game; Ripple Junction for apparel and accessories; Cotton Division for apparel and novelties; Sorry, I’m Not for a limited edition capsule collection; TeeTurtle for co-branded on-demand apparel and accessories; Ghoulish…

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Apparel Licensing 

Paramount Pictures taps Hudson Jeans for men and women’s range based on the upcoming film Ghost in the Shell

  Paramount Pictures has got into a partnership with DreamWorks Pictures and has tapped denim and lifestyle retailer Hudson Jeans to launch an exclusive capsule collection based on the upcoming film, Ghost in the Shell The 22-piece women’s and men’s range will aim to embody the dark dystopic future world of Ghost in the Shell and will include distressed denim, military cargo pants and bomber jackets. The new apparel line which launched earlier this month will be available for two months via Hudson Jeans retail locations and on HudsonJeans.com. LeeAnne…

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Game Licensing 

GameCo and Paramount Pictures sign deal for Licensed Video Gambling Machine

Under license from Paramount Pictures, GameCo announced the deal about developing licensed Video gambling Machine. The game, Video Gambling Machine (VGM™), based on mainstream theatrical film brands including “Mission: Impossible,” “Paranormal Activity,” and “Ferris Bueller’s Day Off.” GameCo is in the process of developing a racing game based on the popular “Mission: Impossible” franchise, a hidden object game themed to “Paranormal Activity,” and a platformer experience adapted from the cult classic comedy, “Ferris Bueller’s Day Off.” The patented VGM gambling platform allows a player’s skill to determine the payout and winnings, while…

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