Event News 

186 exhibitors confirm their participation in Brand Licensing Europe

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With just under five months left for the Brand Licensing Europe to take place, the show’s organisers have announced that 186 exhibitors have already confirmed their participation. The number includes 22 first timers. This year, it will take place from 10-12 October 2017 at Olympia London.

“We’re delighted to welcome all 22 new exhibitors to BLE 2017, especially as they represent such a wide spectrum of industry, from pre-school to visitor attractions, and from top flight sporting brands, to globally-known TV production companies,” commented Anna Knight, Brand Licensing Europe’s brand director.

“The show prides itself on being the definitive event for the licensing industry in Europe, and that means being able to offer our visitors access to a broad and diverse pool of exhibitors and potential business partners. The new website also reflects this ethos well and we’re really looking forward to hearing everyone’s feedback.”

And regarding the floor space, it has been revealed that just 8 per cent of the floor space remains available to companies still hoping to exhibit.

And in a welcome news, the organizers of the show has launched a new event website.

Brand Licensing Europe (BLE) is the largest and most prestigious licensing event in Europe. The show,now in its 19th year, has been organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA).

Last year’s BLE was the biggest in the show’s history with more than 280 exhibitors and 7,578 visitors from 76 countries participating.

Out of the 186 exhibitors who have already confirmed their participation are 20th Century Fox, BBC Worldwide Consumer Products, CPLG, Endemol Shine UK, Hasbro, ITV Studios Global Entertainment, Mattel, NBC Universal, Nickelodeon, Paramount Pictures, The Pokemon Company, Sony Interactive Entertainment Europe, Sony Pictures Consumer Products, Turner Broadcasting and Victoria and Albert Museum.

It includes 22 first timers across all three of the show’s zones: 10 in character & entertainment and six in both brands& lifestyle and art, design & image.

Of the 22, 12 companies originate from the UK, eight from mainland Europe and two from the United States.

The show’s new online presence that can be found at www.brandlicensing.eu has been designed to reflect its new branding, which was updated in synchronicity with the other events under UBM’s Global Licensing Group.

The new site is easier for visitors, exhibitors and media to navigate and will feature new promotional opportunities allowing exhibitors to reach thousands of potential business partners.


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