Paramount Pictures has teamed up with Turner for a series of promotional events and marketing campaigns to bring its new film ‘Sherlock Gnomes’ to life.
Under the Pan-European deal, Turner has constructed a giant coloring wall that features characters from the upcoming film.
Following the activation, Turner will place ads across its on-air and digital properties in the UK, France, Italy, Spain and Germany. This includes a co-branded Dangers of the Garden promotion, which will feature gnome-themed games on the Cartoon Network games site.
“This is the first time Turner has included events as part of their promotional offering, and we’re excited to be working with Paramount Pictures to create bespoke experiences that reach kids in a variety of ways, from TV, to playing garden gnome-themed games on the Cartoon Network website as well as interacting with the stars from the film at our pop-up events,” said Zara Peters, director, sponsorship and promotions, Turner.
The broadcaster invited children to get creative and color it in, meet-and-greet a giant gnome, take photos with costumed characters and to compete for excusive giveaways on May 5 and 6.
Sherlock Gnomes is an action adventure film loosely based on Arthur Conan Doyle’s classic character Sherlock Holmes.