Paramount Pictures has joined hands with a number of licensees to support its new movie Ghost in the Shell that released last Friday, March 31.
Partners who have been selected for the programme are: Weta Workshop for limited edition scale figures and collectibles; ThreeZero for collectible figures; McFarlane Toys for articulated figures; Funko for Pop! vinyl figures; CMON for a board game; Ripple Junction for apparel and accessories; Cotton Division for apparel and novelties; Sorry, I’m Not for a limited edition capsule collection; TeeTurtle for co-branded on-demand apparel and accessories; Ghoulish for masks, costumes and makeup applications; NerdBlock for a mystery subscription box; Mondo for limited edition posters and enamel pins; Pyramid for posters, wall art, pins and keychains; Gendai for novelties and accessories; Mtime for novelties and collectibles; and Insight Editions for publishing.
“This global programme encompasses the latest VR, targeted retail promotion and a compelling roster of licensees in key categories that support the film,” says LeeAnne Stables, president, worldwide marketing partnerships and licensing, Paramount Pictures.
“We are reaching an enthusiastic existing fan base and delivering a broad line of products with appeal to new audiences excited about the film.”
Moreover, the film will come to life through a series of retail partnerships. Hot Topic will showcase the film’s products, custom signage and a fan art contest.
Meanwhile, Hudson Jeans’ online store will feature a fashion collection inspired by the film. Tilly’s in-store TVs will be taken-over by the film’s trailer and customers will have a chance to win a trip to Tokyo. Books-A-Million and F.Y.E. will also highlight the merchandising program via their social channels and in-store signage.
Additionally, Paramount and Here Be Dragons have joined forces to bring Ghost in the Shell to Oculus. The new VR experience will allow users to step into Major’s shoes by getting involved with scenes from the film. The VR experience is now available on the Oculus Rift and Samsung Gear VR, powered by Oculus.