Celebrity Licensing 

Hrithik Roshan’s HRX to open first offline store in Bengaluru

Bollywood actor Hrithik Roshan’s fashion brand HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai, according to a Fashion United report. Currently, it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is also looking to add new categories such as eyewear, innerwear, and wearables. The company is also exploring international markets. HRX licenses various product categories and verticals to business partners including Myntra for fashion and accessories, Cure.Fit for fitness content and clean eating and Xiaomi…

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Celebrity Licensing 

Cheating case filed against Hrithik Roshan, HRX brand issues clarification statement

After being accused of cheating, Bollywood actor Hrithik Roshan has issued a statement to clarify the matter. His statement read, “Hrithik Roshan and HRX Brand have no association with the matter in question in news. HRX Brand has been licensed to Global Fragrances for limited purposes. The license was terminated by HRX Brand because of defaults by Global,”. “Neither Hrithik Roshan nor HRX Brand are responsible to Muralidharan, the complainant. Neither HRX Brand nor Hrithik Roshan were responsible for engaging Muralidharan, the Complainant, and are not liable for Global Fragrances’…

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Celebrity Licensing Retail 

Hrithik Roshan’s HRX to launch offline stores this year

Bollywood actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year, according to an Indian Retailer report. The fitness brand will initially set up five stores, starting from Bengaluru followed by Pune, Delhi and Mumbai. For setting up the physical stores, HRX is targeting malls to set up the stores. Besides, HRX is also planning to roll-out several new product categories soon. “The HRX fashion and accessories partnership is exclusive with Myntra in the e-commerce space and will continue the same way.…

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Celebrity Celebrity Licensing 

Hrithik Roshan invests Rs 6 crore in fitness startup Cure.Fit

Bollywood actor Hrithik Roshan invests Rs 6 crore in Bengaluru-based fitness startup Cure.Fit. In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup. The five-year association includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan. According to the MCA filings, Hrithik invested directly in Cure.Fit and also through his entity, Extreme…

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Apparel Licensing 

HRX eyes turnover of Rs. 500-crore by 2020

Fuelled by expansion in product categories and offline presence last year, Hrithik Roshan’s fashion brand HRX is eyeing a turnover of Rs. 500-crore by 2020 from its apparels and footwear section. Besides, the company, which is co-owned by Hrithik Roshan and Exceed Entertainment, is looking to foray into personal care, sunglasses and backpack categories through licensing. “We are aiming at a turnover of Rs. 500 crore in the next three years from the apparels and footwear section. In between we are in plans to expand the product categories and offer…

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