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Month: May 2018

Character Licensing 

Sneak-peek into world’s first officially licensed Totoro Restaurant in Thailand

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In what could be termed as good news for cartoon lovers, May’s Garden House Restaurant in Bangkok has been opened as the first officially licensed restaurant inspired by Miyazaki’s classic film ‘My Neighbor Totoro’. The restaurant features Miyazaki-themed decor, such as giant Totoro figure that sits in the dining rooms. Moreover, the menu items are inspired by the characters, such as steamed buns shaped like Mini Totoros. The tables are adorned with figurines of Totoro, Mei, Sootballs, the Catbus, and other characters from the movie. However, the restaurant is yet…

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Celebrity Collaborations 

Dabur signs Kriti Sanon as brand ambassador for ‘Fem’

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Dabur India announced Bollywood actress Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring the Raabta actress, will be launched shortly. Rohit Prakash Gupta, Marketing Head – Skin Care, Dabur India said, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin…

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Apparel Licensing 

ScoopWhoop launches exclusive ‘Unsanskaari’ womenswear collection

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India’s youngest and fastest growing media company, ScoopWhoop, launches exclusive womenswear collection for ‘Unsanskaari’ Indian Woman. According to a report in afaqs!, the collection features ScoopWhoop’s iconic ‘Kaafi Feminist’ and ‘Kaafi Liberal’ designs in a wider range of silhouettes. The designs also featured feminist icons such as Frida Kahlo and Kaali, making a bold statement. Image Courtesy: Core Communique ScoopWhoop’s shop features a collection of vibrant, quirky products. The media brand has always stood up for the bold, free-spirited Indian woman, supporting her as she overcomes ‘log kya kahenge’ and…

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Brand Licensing Fashion Licensing 

UK based Designer Parfums acquires fragrance license of ‘Playboy’

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UK based Designer Parfums acquired the fragrance license of the iconic Playboy brand to add to their portfolio of existing fragrances. Designer Parfums is a growing force in the global Beauty category specializing in the development, marketing, manufacturing and distribution of premium fragrances and beauty products. Dilesh Mehta, Chairman and CEO of the brand, said, “We are pleased to be adding Playboy to the Designer Parfums collection of brands. Our goal is to build on the brand’s fundamental principle of freedom, always pushing boundaries and appealing to a new generation…

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Fashion Licensing 

Valentino inks beauty licensing deal with L’Oréal

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L’Oréal and Valentino have announced a worldwide long-term license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the ‘Valentino’ brand. The contract will be effective as of 1 January 2019, after customary regulatory approvals, if any. However, L’Oréal did not disclose the terms of the agreement. The French beauty firm’s luxury products division already makes fragrances and cosmetics for Armani and Saint Laurent as well as its own labels such as Lancome. Nicolas Hieronimus, Deputy CEO of L’Oréal, said “We are thrilled to have…

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TV & Films 

Vewd, Kaltura to bring ‘Sesame Street’ to millions across globe

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Sesame Workshop, the non-profit educational organization behind Sesame Street launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel etc. The new app was built in partnership by Vewd, the global market leader in enabling OTT, and Kaltura, the leading…

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Celebrity Licensing Fashion Licensing 

After Rihanna, Is Serena Williams beauty line on the cards?

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Watch out Rihanna, Serene Williams is coming to create a stir in the beauty empire! If a TMZ report is to be believed, the legendary athlete is planning to launch a cosmetics brand. According to the report, Williams has filed legal documents to trademark the name ‘Aneres’ (when you spelt Serena backwards) to use for a makeup, hair, and skincare company. Aneres was previously trademarked by Williams for use on clothing, but this marks the first time the tennis champ has made moves toward creating a beauty brand. According to…

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Apparel Licensing Character Licensing Merchandise Licensing 

In a first-of-a-kind, Jobedu associates with Disney and Warner Bros for merchandises

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In a first-of-a-kind collaboration in the Middle-East region, Jordanian lifestyle and streetwear brand, Jobedu have associated with Disney and Warner Bros. to produce merchandises. According to a report in the Venture, the collection will feature some of the entertainment giants’ most iconic characters such as Avengers. Recently, Jobedu had released a new collection featuring Warner Bros. superhero characters from the world of DC comics. The company is now creating character apparel from Looney Tunes, Scooby-Doo, Tom and Jerry and The Flintstones. The apparel company will also be releasing their twist…

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Celebrity Licensing 

Rajinikanth fever begins! Twitter launches first-ever emoji for ‘Kaala’

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In what could be a termed as good news for the superstar fans, Twitter launched a special emoji for actor and politician Rajinikanth’s upcoming film “Kaala”. An innovative marketing collaboration between Wunderbar Films, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly. The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth’s character from Kaala. The emoji will be active till June 10. Sharing a glimpse, Twitter India wrote, “Get ready…

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Collaborations TV & Films 

ALTBalaji partners YuppTV, provides easy access to shows and movies

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YuppTV has partnered with ALTBalaji, the fully owned subsidiary and VOD platform by Balaji Telefilms Ltd. The partnership will allow users across the globe to enjoy easy access to ALTBalaji’ s premium content on YuppTV platform. The association marks YuppTV’s commitment towards providing its global user-base with the best of South-Asian entertainment solutions. Speaking on the association, Uday Reddy, Founder & CEO of YuppTV, said, “At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global…

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