In a first-of-a-kind collaboration in the Middle-East region, Jordanian lifestyle and streetwear brand, Jobedu have associated with Disney and Warner Bros. to produce merchandises.
According to a report in the Venture, the collection will feature some of the entertainment giants’ most iconic characters such as Avengers.
Recently, Jobedu had released a new collection featuring Warner Bros. superhero characters from the world of DC comics. The company is now creating character apparel from Looney Tunes, Scooby-Doo, Tom and Jerry and The Flintstones.
The apparel company will also be releasing their twist on Disney’s Marvel merchandise at the end of this month and the Star Wars characters at the end of May. Jobedu will Arabize designs by adding calligraphy and symbolic features to the age-old characters and themes.
The first collection featuring all the Avengers and other Marvel favorites, was launched in tandem with the release of Marvel Studios’ Avengers: Infinity War on April 26 featuring Iron Man, Spider-Man, Black Panther, Hulk, Thor and Captain America.
“We’re honored to be the first to localize these characters in the region. Expectations have gone through the roof and now we have major players. We had to evolve super-fast as a company to meet expectations and we need to deliver,” Tamer AlMasri, co-founder and CEO of Jobedu was quoted as saying.
Tamer feels that there is an increasing interest for international firms to localize their brand in the Arab region.
All the products have been manufactured in Jordanian factories and employed designers throughout the Arab world.
The collections are available for purchase on Jobedu’s website, the company’s flagship store in Jordan and in the Virgin Megastore in the GCC.