Celebrity Character & Entertainment 

Kajol joins the ‚ÄėIncredibles 2‚Äô family, lends her voice to Elastigirl in Hindi version

After Ranveer Singh turned into foul-mouthed superhero in Deadpool 2, Kajol too bumped into the superhero bandwagon. Bollywood’s quintessential actress Kajol has lent her voice to the Hindi version of ‚ÄėIncredibles 2‚Äô. After getting her first wax statue in Singapore, Kajol has lent her voice to the character of Helen Parr, Elastigirl. Disney India took to the social networking pages and shared a video ‚Äď ‚ÄúIncredibles 2 brings to us a heartwarming tale of a family that is like us. But yet they are different. There were so many moments…

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Collaborations Fashion Licensing 

Box Out Group launches Cosmopolitan’s monthly subscription box offering

The Box Out Group, specializing in branded subscription box solutions, has secured a multi-year licensing partnership with Hearst Magazines to produce the ‘COSMOBox’, Cosmopolitan magazine‚Äôs first-ever subscription box offering. The partnership was brokered by IMG, Cosmopolitan‚Äôs global licensing representative. Aligned with Cosmopolitan‚Äôs mission to inspire fun, fearless females, the COSMOBox delivers readers a unique collection of products curated by Cosmopolitan editors. Each themed box is filled with an assortment of products valued at over $60, for only $29.99 per month. The items are expertly packed and shipped straight to subscribers‚Äô…

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Accessories Licensing 

Shark Week: Discovery partners with Knockaround for eyewear collection

Discovery Consumer Products has partnered with Knockaround, a San Diego-based eyewear company to create an official 2018 Shark Week sunglasses collection. As per a report in the License Global, the limited-edition sunglasses feature Knockaround‚Äôs Fort Knox frame style, a translucent blue frame with shark-themed graphics and polarized lenses. Each pair comes with a shark tooth microfiber case and commemorative Shark Week 30th anniversary packaging. The Shark Week sunglasses will be available on Knockaround.com this June. Discovery has unveiled its ‚Äėmost ambitious merchandising programme with a robust product line-up, including new…

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Game Licensing 

Green Gold Animation announces ‚ÄėHanuman Vs Mahiravana‚Äô mobile game

Ahead of the release of its much-anticipated movie ‚Äė‚ÄúHanuman vs Mahiravana‚ÄĚ, Green Gold Animation is leaving no stone unturned to attract consumers. Continuing its spree, the company has announced the launch of mobile game based on the upcoming movie. According to a License India report, Hanuman Vs Mahiravana is a simulative game where users will help Hanuman on his mission to rescue Ram and Lakshmana. The user will be essaying the role of the mighty Hanuman, who will try to save the lives before the time runs out. Mahiravana, will…

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Toys & Games 

The Pokémon Company introduces 3 new titles for Nintendo Switch

The Pok√©mon Company has announced launch of three new Pok√©mon titles for Nintendo Switch. Pok√©mon: Let‚Äôs Go, Pikachu! Pok√©mon: Let‚Äôs Go, Evee and the free-to-start Pok√©mon Quest have all been brought into the popular Pok√©mon cannon. The new games were unveiled in collaboration with Game Freak. With the addition of the new titles, Pok√©mon is expanding the scope of video game offerings for the clients. ‚ÄúWith the launch of Pok√©mon Go in 2016 and the global sensation that ensued, millions of new players were introduced to the world of Pok√©mon,‚ÄĚ…

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Character & Entertainment Character Licensing 

Thwink Big acquires exclusive rights of popular digital characters

Thwink Big, the in-house content studio of Big FM, has acquired the rights of two famous digital characters — Baba BC and Mehta Kuch Nahi Kehta from Mania Ki Duniya (a popular YouTube channel) by Manish Karnatak. The move has been taken to strengthen the brand, as it continues its legacy of adding fresh and relatable content to its bouquet of offerings for clients. Moreover, Thwink BIG will also partner with brands to give them an edge with character integration. Sunil Kumaran, Country Head, Thwink Big, said, ‚ÄúWe have had…

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Celebrity Collaborations Corporate Brand 

Dollar Missy ropes in Chitrangada Singh as brand ambassador

Dollar Industries, has roped in model and Bollywood actress Chitrangada Singh as their brand ambassador under the name ‚ÄėDollar Missy‚Äô. ‚ÄúBollywood diva Chitrangada Singh would be the best fit for the brand as she represents today‚Äôs elegant and vivacious woman who takes on the world, beaming with confidence,‚ÄĚ said Vinod Kumar Gupta, managing director, Dollar Industries. Launched in 2014, Dollar Missy is an evolving brand which offers fashionable female wear such as leggings, capris and inner wears. The new Dollar Missy advertisement campaign was shot in Bangkok with Mullen Lowe…

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Merchandise Licensing 

Merchandise startups see robust demand for quirky statement t-shirts in India. Here’s why

T-shirt or Merchandises, reflecting quirky one-liners or pop-culture have become a style statement for thousands of millennials in India. Whether any famous line from their favourite sitcom (FRIENDS or Big Bang Theory), or one liners such as Kaafi Liberal etc, merchandise startups such as the Souled Store, Campus Sutra and Fully Filmy, are witnessing about 60% of their total sales coming from their T-shirts segment, according to a TOI report. Aditya Agarwal, co-founder, Campus Sutra told TOI that besides having an online presence, the company has also set up a…

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Apparel Licensing Character Licensing 

Trina Turk launches ‚ÄėIncredibles 2‚Äô active swimwear collection

Luxury swim brand Trina Turk has partnered with Disney Pixar and launched an Incredibles 2 capsule collection inspired by the sequel to the iconic film. ‚ÄėTrina Turk x Incredibles 2‚Äô collection, encourages an adventurous lifestyle and inspires consumers to embrace their inner superhero. The prices of the products start from USD 56 to USD 288. The 12-piece capsule consists of black active and swim pieces with red and white stripes with the Incredibles 2 logo. It also sports black and ivory geometric print jersey dresses and one pair of Edna…

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Apparel Licensing E-Commerce Merchandise Licensing 

Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart¬†to launch official 2018 FIFA World Cup Russia merchandises online. According to a report in the Exchange4media, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform. Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan. Alcis Sports has lined up a comprehensive range of over 550 articles that will be exclusively…

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